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Personalization in the Age of the Marketing Cloud

Personalization in the Age of the Marketing Cloud

2014-05-September-You.jpgDigital marketers are under pressure to deliver personalized experiences, but what does personalization really mean?

True personalization is about delivering a completely contextually relevant experience at the 1:1 level. By collecting consumer information across all channels, digital marketers can create a holistic profile for each consumer, enabling the marketer to deliver that optimal and personalized experience.

Whether you’re just starting out, or you need a refresher course, here’s a breakdown of a few common techniques that marketers use to deliver personalization.

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