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Paid, Owned, and Earned Media: What's the Difference? [INFOGRAPHIC]

Paid, Owned, and Earned Media: What's the Difference? [INFOGRAPHIC]

In our fast-moving marketing and digital spaces, social media and online PR continue to gain more significance as the processes of budgeting, reporting and investing in media evolve to reach multi-channel audiences.As a result, it is becoming more important than ever for brands and businesses to distinguish between paid, earned and owned media, as well as understanding the individual parts they can play within a comprehensive marketing mix.We acknowledge that these types of media aren’t new but rather; the approach and prominence of owned and earned media has changed from a dominant focus on paid media with regards to traditional advertising.While all three are crucial for marketing activities, time, money and resources dedicated to each is determined by industry and target audience.Here we have highlighted the key differences between the media types, identifying how each can offer lucrative opportunities to influence customers and fit into your marketing activities, both on and offline:This infographic was pulled together by the Digital Marketing Agency, The Media Octopus.

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