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Paid Advertising 101: Understanding the Basics of Advertising on Social Media

Paid Advertising 101: Understanding the Basics of Advertising on Social Media

It doesn’t take a marketing guru to realize that, with virtually everyone on the planet interacting on social networks, social media might not be such a bad place for your business to advertise. But how do you get started? If you’re like many, the very notion of advertising on social media is an overwhelming one. Wouldn’t it be nice if someone took the time to summarize the basics of advertising on social media, perhaps in a nice-and-tidy blog post full of actionable links? Don’t worry, dear reader, I’ve got you covered.

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