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SearchCap: Google short videos, AdWords scripts & IoT for local search
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google short videos, AdWords scripts & IoT for local search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Why Your Digital Workplace Strategy Should Be Mobile-First
www.cmswire.com

Many organizations have improved by leaps and bounds in optimizing their digital workplace experience for mobile devices. Continue reading…

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Are MarTech Vendors Prepared as GDPR Deadlines Approach?
www.cmswire.com

Marketing technology vendors face a “multi-faceted” challenge to ensure their personal-data-gathering systems comply with the European Union’s General Data Protection Rule (GDPR). Specifically, they must secure data against unauthorized access, facilitate a deeper level of customer consent, provide auditable descriptions of actual data use, and be able to verify Continue reading…

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Submit your SEO questions to Google for upcoming short Q&A videos
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Google hasn’t produced short-form SEO video answers for three years, but now they’re looking to start it back up again. The post Submit your SEO questions to Google for upcoming short Q&A videos appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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4 (not so) ordinary conversion elements you may be abusing
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Contributor Stoney DeGeyter argues that you should optimize with an eye toward conversions and let the rankings take care of themselves. The post 4 (not so) ordinary conversion elements you may be abusing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Customer Experience Is a Cross-Organizational Function
www.cmswire.com

BOSTON — Organizations striving to deliver exceptional digital customer experiences often forget to clean up their own house first. In other words, you can’t be customer-centric if you’re not brand-centric. That means alignment across the entire organization, and not with just the customer experience team. Continue reading…

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Moving Your CMS to the Cloud: Flying High or Hot Air?
www.cmswire.com

Content management systems (CMS) are heading into the cloud, with promises of being faster, better, cheaper. Continue reading…

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Slack Partners With Oracle to Extend Enterprise Reach, More News
www.cmswire.com

Slack continued its efforts this week to gain traction in the enterprise, announcing a new partnership with Redwood City, Calif.-based Oracle. The partnership links Slack with Oracle’s Intelligent Bot Platform to give both technical and nontechnical users of the Oracle platform  access to bots to that can be used in Continue reading…

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