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Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
feeds.searchengineland.com

McDonald’s campaign showed drivers in-car ads that mirrored billboards. Please visit Search Engine Land for the full article.

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Using insights to find new audiences to test for awareness campaigns
feeds.searchengineland.com

Learn how to test new audience combinations with the Audience Insights tool in Google Ads Audience Manager. Please visit Search Engine Land for the full article.

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Demandbase Launches Analytics, SurveyMonkey Acquires Usabilla, More News
www.cmswire.com

Demandbase, an Account-Based Marketing (ABM) provider, has launched Cross-Campaign Analytics. The company made the announcement at its 6th Annual ABM Innovation Summit. Demandbase officials said Cross-Campaign Analytics is designed to provide B2B advertisers and marketers with a single view of account reach and performance across vendors, channels and Continue reading…

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If Managers Don't Become Coaches, Careers Will Suffer
www.cmswire.com

We keep hearing about the disengaged workforce and the struggle to retain talent. Add to that millennials’ growing numbers in the workplace — by 2025 they will represent 75 percent of the global workforce — and their higher demands when it comes to job satisfaction. They are looking for meaningful work, Continue reading…

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ICYMI: A Tale of Two SAPs, Microsoft's New AI Business School for Execs, More
www.cmswire.com

Employee freeze getting you down? An increasing amount of evidence continues to point to the direct correlation between employee experience and customer experience. In fact, companies with happy employees also see 81 percent higher customer satisfaction. Continue reading…

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Become a digital marketing guru with these cheap online courses
feeds.mashable.com

It’s both amazing and completely bonkers that you only really need a computer and a reliable internet connection to make good money in 2019. And while you can always learn how to code and build websites for companies, there’s also money to be made in digital marketing (lots of it, FYI). But digital marketing has […]

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How Customers Can Break Down Your Organizational Silos Once and for All
www.cmswire.com

“Eliminate silos.” That has been a top priority and discussion point of organizations for years, yet we continue to struggle to really get rid of silos once and for all. A quick Google search suggests the problem first came to light around 2005 and has steadily grown since. A 2018 article in the MIT Sloan […]

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Microsoft Adds Yammer to Teams, Salesforce Launches Training Platform, More News
www.cmswire.com

Microsoft’s strategy of putting all of its communication and collaboration tools under one umbrella continues with the latest announcement that it is integrating its social network, Yammer, into Teams. Continue reading…

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