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‘Purchases on Google’ Shopping ads test is running on iOS devices
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The quick-payment mobile Shopping ads have previously been limited to Android. The post ‘Purchases on Google’ Shopping ads test is running on iOS devices appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SearchCap: Bing Ads call conversions, Google doodle & Google audiences
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads call conversions, Google doodle & Google audiences appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SearchCap: Yahoo sues Mozilla, Google Lens review & celebs help Google
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Yahoo sues Mozilla, Google Lens review & celebs help Google appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Will Microsoft Graph Deliver on the Promises of the Social Graph?
www.cmswire.com

The idea of the social graph has provided the underpinnings of social collaboration for the past 10 years. During that time, much as been made of the power of the social graph and how it will transform work as we know it. Continue reading…

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The 5 Key Elements for a Marketing Transformation Project
www.cmswire.com

Marketing departments across the world buy shiny new technology products all the time. Each new tool promises limitless possibilities and profound increases in productivity or ROI, but in reality, many marketing technology purchases fail. Continue reading…

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Will the Real Robotic Process Automation Please Stand Up?
www.cmswire.com

What constitutes a robotics process automation (RPA) system is, generally speaking, very straightforward. However, as this technology grows in appeal and market share, vendors are introducing tools that they describe as RPA offerings but which, in fact, are not RPA systems. Continue reading…

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Which PPC metrics matter? Lessons from half a million keywords
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Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). The post Which PPC metrics matter? Lessons from half a million keywords appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Have a question about Will Ferrell? Google may show you a video response directly from him
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Google is serving up selfie videos from celebrities answering frequent questions about themselves. The post Have a question about Will Ferrell? Google may show you a video response directly from him appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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