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How to Build a Better Review Marketing Strategy
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Online reviews form an important part of your wider marketing strategy, and it’s important to have a plan on how to handle this element.

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10 Questions with Personal Branding Expert Barry Feldman
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In interview with author Barry Feldman on his new book ”The Road to Recognition’.

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How Facebook’s News Feed Algorithm Works (and What’s Coming Next)
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Facebook’s VP of News Feed Adam Mosseri recently presented a session on how the News Feed works and what they’re looking to introduce next. 

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Google Analytics Ties Site Quality to Sales with Session Quality Reports
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Every marketer understands that maintaining product and service quality is paramount because it reassures customers that features and performance will remain consistent, both across users and over time. Maintaining high levels of quality is challenging but necessary. Continue reading…

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Who Knew Chat Widgets Were So Complicated?
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Messaging comes in different shapes and sizes. We all know this in an abstract way, but a recent experience showed me just how much it is the case. In Search of a Chat App I run a tight ship — and a small one at that. Continue reading…

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Oracle Acquires Ad Tracker Provider Moat, More News
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Oracle announced its intentions to acquire Moat this week, a company that provides advertising insights for digital ad buyers. When the reported $850 million deal is finalized, Oracle plans to integrate Moat into its Oracle Data Cloud. Continue reading…

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7 Ways to Use Live-Streaming to Build a Competitive Advantage
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Looking to use live-streaming in your strategy? Here are seven ideas on how to incorporate streaming.

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An 8-Point Checklist to Turn Your Social Media Marketing into a Profit Center [Infographic]
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This infographic outlines some of the key skills required for social media managers. 

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