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If Risk Management Is the Answer, What Is the Question?
www.cmswire.com

Roger Estell made this insightful comment on my blog. It merits our thoughtful consideration. Let’s start with some thoughts about the fundamentals underlying any successful enterprise, whether large or small. Continue reading…

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4 Global ABM Challenges All Marketers Share
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Every spring and fall, we marketing technology pros pack up our business cards, pop-up banners and company swag to head out for what I call “marketing conference season. Continue reading…

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ICYMI: Outsourcing Digital Transformation, Change Management Tips Galore and More
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This week sure went by fast. Pause for a moment and take stock of your organization. Technology is on the move and always changing … are you keeping up? Read on for insights into change management and current events to stay in the know. Quick, give me the headlines: Yes, You Can Outsource Digital Transformation […]

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Forget About Being Right, Focus on Being Defensible
www.cmswire.com

I recently took part in a working session with the legal team from a Fortune 100 firm and their outside counsel to finalize a process for deleting content that belonged to employees who had left the company. Continue reading…

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ICO Issues Major GDPR Fines, Forrester Names DX Platform Leaders, More News
www.cmswire.com

The UK’s data privacy regulating body got busy this week issuing the two biggest fines to date under the General Data Protection Regulation (GDPR).  First, on July 8, the British Information Commissioner’s Office (ICO) posted a notice of its intent to fine British Airways $205.7 million for GDPR infringements. Continue reading…

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Google shortnames and the case of the disappearing reviews
feeds.searchengineland.com

SEOs complained that adding shortnames to GMB profiles causes reviews to disappear or listings to be suspended. Google says it’s working on it. Please visit Search Engine Land for the full article.

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Are your DSAs really outperforming standard ads? Find out with this ad copy length performance analysis script
feeds.searchengineland.com

Here’s a script that pulls a report on ad performance based on copy length. Please visit Search Engine Land for the full article.

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Email Isn’t Dead; You’re Just Doing It Wrong
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Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing […]

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