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SMToolbox: Improving Performance in the Financial Industry with Hearsay Social
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We are now seeing the emergence of a new wave of social media tools that intelligently address specific business challenges. This week we take a look at how Hearsay Social has focused on the practical ways social media can support field sales staff and can help ensure compliance in the financial services industry. read more

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Cloud Computing, Social, and Mobile Take Center Stage at Connections 2013
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Let’s face it, if you are going to commit time, and expenses, to travel to a user conference, or send employees, expectations are going to be high. Based on the ExactTarget Connections pre-conference alone, the expected 6000 attendees will have their expectations exceeded.

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Is Google Maps the Next Big Marketing Platform?
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Google’s been busy in making its Maps product a more marketer-friendly environment – here’s some tips on how your business can benefit.

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Does Social Media Affect Your Rankings in Online Search?
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Does your social media presence have an impact on your search engine ranking? Contributor Julia McCoy examines in this post. 

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Advice for AMP-curious publishers
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Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages. The post Advice for AMP-curious publishers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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The Challenge of Managing BYOD Expenses
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Companies need to know that as attractive as BYOD can be, that doesn’t mean they should ignore the costs that can come with it. Few policies are without some drawbacks, so a realistic approach to BYOD can foster the benefits while appropriately examining the costs. With the right plan in place, the transition to BYOD […]

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MarTech beta rates expire this week – reserve your seat now
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Attend MarTech San Francisco May 9-11 for 70+ presentations, 100+ speakers, 100+ exhibitors and sponsors and networking with 2,500 martech professionals. My hand-crafted agenda is a master class in marketing, technology and management topics. You’ll be joining attendees and speakers from top brands… Please visit Search Engine Land for the full article.

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Marketing analytics specialization students present at JMP …
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Several Spears School of Business MBA students with marketing analytics specializations recently presented research posters at the SAS JMP Discovery Summit in San Diego, Calif. This event is put on by SAS, a leading …

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