Talk to one of those high priced data scientists about their data and you’ll see something quite astounding: they really, really care about it. It’s almost as if it was a garden they were tending or a scruffy, homeless kitten they’ve taken in to raise. While the sentiment might initially sound ridiculous, it isn’t. Data […]
What are all the insomnia-induced newsfeed scrolling, hundreds of friends, and connections in social media for? It seems the age of information calls for virtualized relationships. I can’t argue with this, nor can I dismiss the fact that businesses need people to market to. read more
SCOTTSDALE, Ariz. — Business communications are in crisis. At least that’s what Nextiva CEO Tomas Gorny told the crowd gathered at NextCon, the company’s customer and partner conference being held here through Wednesday. Continue reading…
LONDON, England – December 2, 2015 — Leading cross channel marketing attribution solution provider, Visual IQ, has been chosen by The Economist to provide a clear view of marketing performance across multiple channels and markets, and better …
Boston's business elite has been busy this past week. Catch up on who's going where below: Global marketing and technology agency DigitasLBi announced Jason Kodish (photographed right) would be promoted to the role of global chief data scientist.
If you’re looking to get a better understanding of what’s required to maximize your SEO efforts, this infographic comprises some 75+ on-page and off-page SEO techniques that can help you to improve the functionality and performance of your website.
Looking to use Snapchat for your business? Here are some key success tips.
It is impossible to think of every conceivable scenario that might play out on social media. Opportunities arise, competitors emerge, trolls attack, sites go down, preferences change, and sometimes, pigs fly. The good news is that there are ways to plan and prepare for those events that can seem impossible to prepare for. read more