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The 10-60-30 Rule of Social Selling
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If Social Selling is all about Connecting, Listening and Content Sharing, then getting started on Social Media can be a daunting task. Have you ever wondered which tools you could/should be using? And more importantly, how much time you need to spend on it? Here is my take on it. read more

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The Value of Sharing in the Healthcare Profession
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There is evidence that doctors do value the opportunity to converse with other doctors about medical issues. A study by John Hopkins University earlier this year shed some light on the extent of usage. The study revealed that one in four American doctors are using social media on a daily basis. read more

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How to Improve Your Search Rank with Social Media
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Social SEO is not just about Google. Social networks are more regularly becoming search engines themselves.

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Why CMOs (and Organizations) Should Adopt a Beginner's Mindset
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It’s that time of year again, when planning for the New Year is in full tilt. Many organizations use this time to see how the results from this year’s strategies measured up against the goals set back in January. I’ve written before about the challenges around digital transformation, and Continue reading…

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Setting up the Middle Office Part 2: Turning data into information and insight
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An article written by FundFire on 15 August 2014 reported that at Eaton Vance, data is a “cross-functional responsibility” between sales, marketing, analytics and product management. According to Bob Cunha, managing director of marketing and …

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How to Ensure Data Quality for Your Inbound Marketing Campaigns
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Collecting and maintaining your customer data is becoming an increasingly important consideration. Here’s why data collection is important, and what data you should be looking to collect.

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Pinterest Adds ‘Explore’ Tab, Including Autoplay Video Ads
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Pinterest has added a new ‘Explore’ section, as well as native video that autoplays in the feed.

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NBA Claims Top Spot in Weekly Instagram Ranking
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Which were the top performing brands on Instagram this week? The latest Shareablee data shows the NBA, National Geographic and Victoria’s Secret all had a respective big week.  

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