Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven decisions, improve marketing campaigns and understand important customer behaviors. But analytics has evolved. And descriptive, or even predictive, analytics is now only a partial approach to true, data-driven marketing. Continue reading…
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BigCommerce released its new theme engine & we compared the two. The answer is you should migrate your store now! It’s BigCommerce Stencil vs. Blueprint.
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Appearing in multiple places, it’s both a paid search and display ad in one. Please visit Search Engine Land for the full article.
Check out this interview literally behind the scenes at Mozcon. Please visit Search Engine Land for the full article.
While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving forward, particularly in a competitive Q4 holiday season. Please visit Search Engine Land for the full article.
Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly. Please visit Search Engine Land for the full article.