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Twitter Launches New #SeeEverySide Ad Campaign to Boost Usage
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Twitter is launching a new TV ad campaign to underline it’s position as the place to get the latest news and updates.

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An Easy SEO Content Gap Analysis You Can Do Today [Video]
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Identifying content gaps can be a great way to boost your SEO performance – in this post, contributor AJ Ghergich explains how to conduct and content gap analysis.

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Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM trends
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We discussed audience, AMP, attribution and much more with Google’s head of search ads. The post Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM trends appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Facebook Releases New Data on Beverage-Related Conversation Across Facebook and Instagram
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Facebook has released a new research report which shows how people use the platform to discuss food and drink.

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What link builders really want you to know
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Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters. The post What link builders really want you to know appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout
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Google also says the mobile-first index may not have a single launch day, but could rollout piecemeal as sites are ready for the change. The post Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Advanced testing: What 4,000 A/B tests can teach you
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Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program. The post Advanced testing: What 4,000 A/B tests can teach you… Please visit Search Engine Land for the full article.

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‘SEO: The Movie’ aims to trace the rise of internet marketing
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Documentary features stories from the early days of SEO, as told by some of the industry’s well-known pioneers. The post ‘SEO: The Movie’ aims to trace the rise of internet marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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