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How To Win A Search Engine Land Award: 9 Questions With A Judge
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What SEO veteran Chris Sherman and his fellow judges hope to see, what has impressed him in the past, and what he’s imploring candidates to avoid in 2020. Please visit Search Engine Land for the full article.

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Google now shows carousels of reviews on local business profiles
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Reviews carousels surface when relevant to the query and the business has enough high quality reviews, a Google spokesperson confirmed. Please visit Search Engine Land for the full article.

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Google adding more news content to ‘top stories’ in search results
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Users will now see multiple carousels of news stories. Please visit Search Engine Land for the full article.

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Consumers more invested in reviews, but also more skeptical of authenticity — survey
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Users now consult multiple sites and expect reviews to be relatively fresh. Please visit Search Engine Land for the full article.

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3 pitfalls of PPC experiments
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Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations. Please visit Search Engine Land for the full article.

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Pro Tip: Why you should stop using last-click attribution in Google Ads
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The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success. Please visit Search Engine Land for the full article.

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Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates
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Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found. Please visit Search Engine Land for the full article.

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Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
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The effort is part of parent company Verizon Media’s focus on commerce offerings. Please visit Search Engine Land for the full article.

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