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How to Segment Your Audience for Demand Generation
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In the first post in our series on demand generation, we talked about what demand gen is—as opposed to what people think it is—and then looked at the five aspects of a successful campaign. Now, we’re going to cover one of those areas in detail: audience segmentation. Knowing how to effectively manage and segment your […]

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Welcome to the Golden Age of competitive research
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One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying attention. Please visit Search Engine Land for the full article.

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Train with Google and Microsoft, only at SMX Advanced
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Don’t miss this chance to learn straight from the source! Please visit Search Engine Land for the full article.

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Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live
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The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon. Please visit Search Engine Land for the full article.

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New native Discovery ad campaigns from Google monetize Discover feed for first time
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Discovery campaigns run across YouTube home feed, Gmail social and promotions tabs and Google Discover feed. The company says 800 million people now use Discover monthly. Please visit Search Engine Land for the full article.

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Google’s giant gallery ads for search are coming: What they are and how you’ll pay for them
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Advertisers can feature up to eight images in gallery ads, Google’s new mobile search ad format. Please visit Search Engine Land for the full article.

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Google brings personalized Shopping, local inventory and better checkout to U.S.
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The redesign and new features aim to lure shoppers away from Amazon. Please visit Search Engine Land for the full article.

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Google says no core update or infrastructure changes have occurred despite chatter
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The company says the rumors are not legit – there was no major update to Google search recently. Please visit Search Engine Land for the full article.

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