Now that two competing technology giants have joined forces — SAS, a Cary, N.C.-based developer of analytics software, and enterprise applications provider SAP AG, a German multinational software corporation that makes enterprise software — there’s just one question. What’s next? Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a […]
Taco Bell’s latest social media campaign looks to capitalize on the rising emoji trend, though in a different way to everyone else, providing some interesting food for thought for marketers.
Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their… Please […]
I recently caught up with Sandy Carter, General Manager Ecosystem Development at IBM, about how she came personally to understand the link between social and ROI. We also talked about women in tech, Girls Who Code, and the upcoming fall Social Shake-Up, where Sandy will be one of our star speakers. Enjoy. read more
Second-screen TV app startup GetGlue just keeps on trucking. Originally launched as an app for checking in to your favorite TV shows and collecting stickers, the company has been steadily expanding its business to include content discovery for shows on the iPad or on your TV. Now it’s hoping to better monetize its mobile and […]
Analytics expert, Brad Herndon, shares with us his five insights into the future of big data and web analytics.
Singular is rapidly becoming the the goto platform across the industry today when it comes to ROI measurement and marketing analytics. The company solves a pressing problem among marketers which is the need to continuously pull reports manually from …
One of the goals of the social network ZunZuneo was to learn who among the people of Cuba were receptive to dissident messages and counter-revolution opportunities by monitoring what they were posting. We can easily do the same thing by analyzing social media content around the world. read more