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The Highest Converting Images to Use on Social Media Networks
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You’ve done everything you can think of to boost your conversion rate via social media, or at least that’s what you think. You follow all the social networking best practices, you post at the optimal times, and you follow back everyone who follows you. But are you using the right pictures?

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#Oscars2014: The Twitter Story [INFOGRAPHIC]
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During the 86th Academy Awards, from 8:30pm to 12am ET, 14.7 million tweets were posted across the globe, with seven million incorporating the hashtags #oscars and #oscars2014. It’s certainly fair to say that Twitter was buzzing with activity throughout the duration. read more

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Why You Shouldn't Focus on Trying to Make Something 'Go Viral'
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“I want it to go viral”. A too-often heard phrase in brands and organisations when talking about content and social media. Having seen YouTube videos that have received popular success, or campaigns such as the Ice Bucket Challenge, which have snowballed, brands want to emulate this for themselves.

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6 e-commerce link building tactics that still work in 2016
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Link building for e-commerce sites can be a challenge, but it isn’t impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store. The post 6 e-commerce link building tactics that still work in 2016 appeared first on Search Engine Land. Please visit Search Engine Land for the […]

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Would You Erase Yourself from Google Search Results? [PODCAST]
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New European Union legislation on “the right to be forgotten” allows people to remove themselves from search results. Why hasn’t this been an issue in the U.S.? And what happens when you have the ability to remove yourself from history? There are also some profound implications for marketers and content creators.

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The Customer May Always Be Right, But Are We Targeting the Right Customer?
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​Knowing your audience has never been a more critical element of business success than it is now in the digital era. Digital age customers are educated about purchases and brands to which they are loyal, and they are vocal about these things on social media. 

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MetrixLab reports 22% rise in 2013 revenue
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NETHERLANDS — Marketing analytics and research firm MetrixLab has reported a 22% increase in annual revenue to €49m. CEO Han de Groot attributed the firm's success to a change in strategic direction that is expected to drive further growth in 2014.

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All The Social Ladies Podcast: Marifer Rodriguez
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In a new episode of the ‘All the Social Ladies’ Podcast, Carrie Kerpen speaks with Marifer Rodriguez, Senior Manager, Social Media Marketing at Pitney Bowes.

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