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Why Understanding 'View Through Rate' is Important to your YouTube Ad Campaign
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To get an accurate count of a YouTube ad’s conversion, you need to acquaint yourself with VTR.

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6 Guaranteed Ways To Position Yourself As An Authority
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Establishing yourself as an authority in your field comes with a range of benefits. Here’s some advice on how to do it from Melonie Dodaro.

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Ketchum and the Putin OpEd Create Disclosure in Media Relations Debate
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Media relations is the backbone of a strong communications program.Journalists and bloggers know we have a business reason to be contacting them and they know, when pitching an editorial or a story, we’re doing so on behalf of a client.

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Facebook Announces Launch of Snapchat-Like Stories in their Main App
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Facebook is releasing their biggest Snapchat clone yet – this time in Facebook proper.

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Xbox and PS Wearables Could be Ready Ahead of Christmas 2015
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2015 Small Business Ideas Starting a small business requires great determination, rational dose of ambition, some extra capital and, most importantly, a hot business idea. Ever… Wellness Travel Trends 2015 While a few years ago, wellness tourism was …

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Chase taps test-and-learn marketing
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We know sometimes we fail, we learn," said Sandra Nudelman, Chase's SVP/Head of Customer & Marketing Analytics. "That's something that, as marketers are increasingly accountable across all channels, that's new to them. And we have to help them learn …

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Yahoo Buys Flurry to Personalize the Mobile Experience
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Yahoo CEO Marissa Mayer is intent on becoming a mobile-first company and when it comes to advertising revenue, let’s just say there’s room for improvement. Last week the company reported discouraging earnings of $1.08 billion in revenues, 4 percent less than for the same quarter last year. Display revenue, which Mayer hoped to raise, actually fell 8 […]

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3 Ways to Use Live Videos After They’ve Gone Live
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Live-video content can help you generate significant reach and engagement – but it can als be used after broadcast to maximize your efforts.

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