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“Trips” consolidates Google’s travel offerings
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Enables advertisers and marketers to reach travelers on desktop and mobile. Please visit Search Engine Land for the full article.

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What Employees Always Want From Their Intranet
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Every intranet should be unique to the organization it serves. But some themes recur so frequently that they feel fundamental for an intranet to address. My company regularly does discovery work for intranet and digital workplace strategy. Continue reading…

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B2B Customer Experience Fundamentals: Starting Off on the Right Foot
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The first live contact a prospect has with a company is often a conversation with a business development representative (BDR). BDRs are tasked with qualifying each person as a prospective customer. Continue reading…

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SAP Paints a New Vision for the 'Experience Economy' at Sapphire Now
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The setup was perfect for a 47-year-old software company eager to claim its place in the new, experience economy. “When I say X, you say O — XO, XO.” SAP CEO Bill McDermott rallied the crowd from the concert stage at the Amway Center in Orlando, Fla. Continue reading…

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The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel
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The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel. Please visit Search Engine Land for the full article.

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Yoast SEO 11.2 lets webmasters tailor their schema output
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New filters facilitate adding or removing from the schema graph. Please visit Search Engine Land for the full article.

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Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more
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Forecasts are calculated using historical campaign and auction data. Please visit Search Engine Land for the full article.

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3 ad copy mistakes keeping you from paid search success
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Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to ad copy. Please visit Search Engine Land for the full article.

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