Marketing teams around the world are pushing the digital agenda. The better among them are scratching their heads about the ROI, how to create an effective integrated campaign and where to find the best talent. The answers are far from easy. Meanwhile, there are many that continue to bark up the wrong tree, investing in […]
Chatbots are the latest trend gaining traction in digital marketing circles. Here’s an overview from contributor Bryan Kramer.
Maureen Breslin, director of American University's online programs, says the Kogod School of Business is dedicated to preparing tomorrow's business leaders through collaborative, immersive learning experiences. “With our online master's degree programs …
There’s anticipation about the keynote at every SharePoint Conference. Will there be news related to releases? Will there be a change in direction in how things are done today? The expectation for today’s keynote was no different:. There was also the usual questions about what would be covered, I wish I had a $1 for […]
If you’re a pcAnywhere stand-alone customer, it’s time to migrate to a new solution. In case you haven’t heard, Symantec announced in November that its remote control stand-alone product is no longer available, and as of next Nov. 3, it will pull the plug on support. Fortunately, Symantec has been working to provide customers with […]
The Dallas Cowboys have the top fan base in the National Football League in terms of "fan equity," according to a new report from Emory Sports Marketing Analytics at Atlanta-based Emory University. The study measures teams' "brand equity" based on fans …
This week we hosted another Social Media Today webinar as part of the Best Thinker webinar series: “Customer Service Is the New Marketing: Turning Satisfaction Into Sales.”
You’ve got your social media accounts lined up, broadcast some updates, and now you’re ready to put together a promotional campaign. Before you get started, take a minute to learn five secrets to social media promos that successful brands already know.