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The Fast and Simple Way to Increase Your Conversion Rate [Infographic]
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An effective call to action can significantly increase the effectiveness of your digital marketing efforts. You want proof? In this post, Barry Feldman outlines the facts, stats and best performing words to use in your CTAs.

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Marketing Myths You Should Ignore
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As long as I have been in marketing, I’ve heard my share of excuses for why small businesses don’t invest in marketing. Small businesses have many opportunities to attract their ideal client if they put these marketing myths aside and create a practical marketing plan that will work for their business.

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Malcolm Gladwell: the Snapchat problem, the Facebook problem, the Airbnb …
venturebeat.com

In fact, it could be their curse. “More data increases our confidence, not our accuracy,” he said at mobile marketing analytics provider Tune's Postback 2015 event in Seattle. “I want to puncture marketers' confidence and show you where data can't help …

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Back-to-School Marketing Tips [Infographic]
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This infographic provides an overview of key data points, tips and insights to help you get your social advertising ad strategy right, and increase your back-to-school sales this year.

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Star Wars Has Biggest Opening Ever
hexanews.com

"You've got people coming out who aren't frequent moviegoers", said Will Palmer, chief executive of the film marketing analytics firm Movio. Audiences have been drawn to new character Poe Dameron's charm. The film also has the biggest global IMAX debut …

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If your GMB page updates & no one knows, does it make a sound?
feeds.searchengineland.com

If you work in the local SEO space, you may have noticed that Google sometimes makes unwanted updates to your Google My Business listings. Columnist Andrew Shotland dives into the issue. The post If your GMB page updates & no one knows, does it make a sound? appeared first on Search Engine… Please visit Search […]

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The “Smartest” NBA Teams | Emory Sports Marketing Analytics
scholarblogs.emory.edu

In our “Smartest” Teams series we are using simple statistical models to assess which teams over and under perform on the field, floor, or ice relative to how much they spend. Thus far we have taken a look at the NHL and …

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Hadoop Helps Pharma Firm Speed Up
www.informationweek.com

For top-20 pharmaceutical company Astellas, a new product launch last year presented the marketing analytics team with a data-velocity problem: Data from the field was arriving much faster than before. "We started getting weekly patient data, instead …

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