SDL to Integrate Webtrends Streams SDL has announced it plans to integrate Webtrends' Streams technology into its Intelligent Marketing Suite, a way to gather real time customer data for improved analytics and customer experiences.
TapClicks, the digital presence company, today announced version 3.8 of its TapAnalytics platform, delivering cloud-based, on-demand campaign performance dashboards, digital marketing analytics and reporting for digital agencies and marketers. The new …
With online platforms now looking to become hosts of content, as opposed to middlemen sharing links, the content landscape is changing.
What’s coming next for social? The latest developments point to a couple of clear, and significant, trends.
If publishers want to earn people’s attention in the modern, digital era, they need to elevate their editorial strategies to align with new content-consumption habits.
AppsFlyer — an Israel-based mobile marketing analytics and attribution platform — tracked 2.5 billion app installs from October 2015 to January 2016. It found that Facebook led app installs across metrics including geographic region, app user …
To get an accurate count of a YouTube ad’s conversion, you need to acquaint yourself with VTR.
Establishing yourself as an authority in your field comes with a range of benefits. Here’s some advice on how to do it from Melonie Dodaro.