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SDL Integrates Webtrends Streams with Intelligent Marketing Suite
www.cmswire.com

SDL to Integrate Webtrends Streams SDL has announced it plans to integrate Webtrends' Streams technology into its Intelligent Marketing Suite, a way to gather real time customer data for improved analytics and customer experiences.

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TapAnalytics Platform Supports Marketing Analytics for LinkedIn Company …
www.virtual-strategy.com

TapClicks, the digital presence company, today announced version 3.8 of its TapAnalytics platform, delivering cloud-based, on-demand campaign performance dashboards, digital marketing analytics and reporting for digital agencies and marketers. The new …

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Content Marketing: Understanding the Distributed Media Economy
feedproxy.google.com

With online platforms now looking to become hosts of content, as opposed to middlemen sharing links, the content landscape is changing.

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TV, VR and AR: The Future Frontiers of Social Media
feedproxy.google.com

What’s coming next for social? The latest developments point to a couple of clear, and significant, trends.

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Publishers: It’s Time to Make the Internet Great Again
feedproxy.google.com

If publishers want to earn people’s attention in the modern, digital era, they need to elevate their editorial strategies to align with new content-consumption habits. 

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Smartphones to account for half of all mobile connections worldwide in 2016
economictimes.indiatimes.com

AppsFlyer — an Israel-based mobile marketing analytics and attribution platform — tracked 2.5 billion app installs from October 2015 to January 2016. It found that Facebook led app installs across metrics including geographic region, app user …

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Why Understanding 'View Through Rate' is Important to your YouTube Ad Campaign
feedproxy.google.com

To get an accurate count of a YouTube ad’s conversion, you need to acquaint yourself with VTR.

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6 Guaranteed Ways To Position Yourself As An Authority
feedproxy.google.com

Establishing yourself as an authority in your field comes with a range of benefits. Here’s some advice on how to do it from Melonie Dodaro.

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