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5 Ways to Tell If Your Social Media Strategy is Working
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After writing out all the steps and goals for your social media activity, you implement your new strategy. But how can you measure the results? Read on to see what can help you determine whether your social media strategy is reaping any benefits.

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Television Upfronts explain the impact of content marketing …
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… DMA driving profitable growth events facebook internal alignment Internet of Things leadership lead nurturing marketing marketing analytics marketing automation marketing optimization marketingprofs mobile Multichannel …

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Instagram Opens Stories Ads to All Advertisers Globally
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Instagram has announced that Stories ads are now available to all businesses globally.

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Social Media Micro-Influencers: What Are They and Where do you Find Them?
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Micro-influencers are not as big (or expensive) as major celebrities, but can be just as effective for your business. 

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7 Simple Changes to Ramp Up Your Social Media Marketing
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Are you getting the kind of results you want from your current social media marketing activities? Here are seven ways to boost your social efforts.

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Starting Up On Social: Facebook
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This is the second post in our “How to Launch Social” series, designed to help brands and companies get started with social media for business. You can read part 1 (Starting Up on Twitter) here. Why Use Facebook For Business? With 1.3 billion monthly …

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Online Currencies: What's In Store for Bitcoin After Silk Road Shutdown?
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Silk Road, allegedly the largest online black market for illegal drugs, was shut down by the FBI, and the value of Bitcoin plummeted $500 million. With the tight connection between these two, what’s in store for Bitcoin now that clandestine Silk Road has folded? read more

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5 TweetDeck Tricks and Tips To Try Out
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If you’re a social media manager and you’re taking care of more than one account, you probably already know about TweetDeck. Here are five tips to help you maximize the app to best effect.

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