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Here’s how e-commerce stores can sell smarter on YouTube, Facebook and Amazon
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SMX Advanced speakers Joe Martinez of Clix, Susan Wenograd of AimClear and Danielle Waller of Merkle offer helpful tips for anyone selling products across these three networks. Please visit Search Engine Land for the full article.

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3 Keys to Getting Started With Video Content Marketing
www.cmswire.com

In a bid to stay relevant in the YouTube era, B2B marketers are using more video content than ever before.  Video can be used to simplify complex information for decision-makers, and also to capture their attention and create brand awareness. Continue reading…

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    See how your digital footprint looks online by visiting our website at www.ngtmarketing.com and get a FREE SEO Report on your business.
Why AI Is the Ally You Need for Engaging Customer Experiences
www.cmswire.com

Product and price. Once upon a time they were all you needed to worry about because that was how you attracted customers and beat the competition. Not any more. Continue reading…

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Restaurants believe digital channels more important  than consumers say they are
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Online reviews cited by 48% of owners as influential; only 35% percent of consumers agreed. Please visit Search Engine Land for the full article.

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Ticket reseller Viagogo suspended from Google Ads
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Industry groups had been calling on Google to stop accepting advertising dollars from the reseller. Please visit Search Engine Land for the full article.

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How to Master Cross-Channel Engagement with Your Account-Based Marketing Strategy
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Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates. Shifting from lead-based marketing–only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this. It’s enabled them to collaborate with sales and incorporate an account strategy […]

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Here’s another sneak peek at the SMX East agenda
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The complete agenda will be live next week… but until then, here’s another look at some of the sessions, keynotes, clinics, and workshops in store for November 13-14 in NYC! Please visit Search Engine Land for the full article.

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E-commerce brands: Track spend efficiency with this Google Ads Script
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The script pulls keywords from your account and their respective ROAS, which you define. Please visit Search Engine Land for the full article.

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