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Voice, mobile & apps: Get the latest on Google’s search developments at SMX
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Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversation query — from which device and the… Please visit Search Engine Land for the full article.

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Google will automatically convert display ads to AMP, test AMP landing pages for Search
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Company says AMP ads can load up to 5 seconds faster than standard display ads. The post Google will automatically convert display ads to AMP, test AMP landing pages for Search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Set It But Don't Forget It: How to Maximize Email Marketing Automation
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There’s much more to e-mail marketing automation than ‘set it and forget it’.

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New Research Shows Consumers Prefer Help Over Witty Comebacks
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Research by Sprout Social shows that while witty comebacks might get attention, they might not necessarily get you more customers. 

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3 Simple, But Powerful, Ways to Use Instagram Hashtags for Social Marketing Campaigns
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Here are sme quick and easy ways to use hashtags on Instagram to boost your on-platform efforts.

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5 reasons why websites still matter to local search in 2017
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More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be. The post 5 reasons why websites still matter to local search in 2017 appeared… Please visit Search […]

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Study argues Yelp drives higher conversions than Google and Facebook
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92% of respondents said they made a purchase after visiting the site. The post Study argues Yelp drives higher conversions than Google and Facebook appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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[Podcast] The Google I/O 2017 recap: Lens, Assistant & more
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In our latest podcast, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday. The post [Podcast] The Google I/O 2017 recap: Lens, Assistant & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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