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Reviews & other UGC more influential for consumers than search engines & ads [Study]
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After ratings and reviews, search engines had the greatest influence on buying behavior. The post Reviews & other UGC more influential for consumers than search engines & ads [Study] appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Everything You Need to Know NOW About Social Video Marketing [Infographic]
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This new infographic looks at the latest video consumption trends, based on a survey of 1,000 consumers and 500 marketers.

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Summer solstice 2017 Google doodle marks the longest day of the year
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To celebrate today’s summer solstice, Google has brought back the animated mouse featured in its spring solstice doodle in March. The post Summer solstice 2017 Google doodle marks the longest day of the year appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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How SEO can create budget efficiencies in paid search campaigns
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Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. The post How SEO can create budget efficiencies in paid search campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Instagram Stories Now up to 250 Million Daily Users, Increasing Pressure on Snap Inc.
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Instagram Stories has reached another milestone, hitting 250 million daily active users.

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Brand Yo' Self [#SMTLive Recap]
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In case you weren’t able to attend yesterday’s Twitter chat, here’s a brief recap of our #SMTLive chat on personal branding. 

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Only Senior Leaders Can Solve Employee Disengagement
www.cmswire.com

CHICAGO — Jill Christensen delivered a message this morning for executives who employ toxic, incompetent managers who don’t care about inspiring employees: Fire ’em all. It’s high time organizations fix the epidemic of employee disengagement, Christensen told the Digital Workplace Experience  audience in her opening keynote yesterday. Continue reading…

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Pinterest’s Lens update adds a Snapchat-style look and a fashion sense
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Pinterest is making its image-scanning visual search tool easier to use and more useful for outfit ideas. The post Pinterest’s Lens update adds a Snapchat-style look and a fashion sense appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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