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Enterprise Portal Liferay Gets Drag-and-Drop Uploading
www.cmswire.com

The Liferay open source enterprise portal grows its ecosystem in part by the applications that are developed for it and featured in the Liferay Marketplace, which recently celebrated its one-year anniversary. Liferay is expected to announce version 6.2 next week at the Liferay Symposium in San Francisco. And one new announced app, from Portland, OR-based […]

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70% of marketers will spend more on social media ads in 2015: Report
www.firstpost.com

In the 2015 State of Marketing report, 57 percent respondents cited mobile apps, marketing analytics (54%) and customer relationship management (CRM) tools (54%) as the technologies that are most effective at creating a cohesive customer journey.

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5 ways SEO experts say you should optimize for RankBrain
feeds.searchengineland.com

It may be difficult to optimize for RankBrain, but that doesn’t mean it’s impossible. Here, columnist Nate Dame has gathered wisdom from some of the top voices in the search industry. The post 5 ways SEO experts say you should optimize for RankBrain appeared first on Search Engine Land. Please visit Search Engine Land for […]

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Ketchum celebrates 90 years of leadership in communications
www.ameinfo.com

We will do this by ensuring our teams are working seamlessly across any geography where our clients need us, increasingly integrating paid, earned, shared and owned media, and providing detailed marketing analytics that allow companies to evaluate …

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SAS Partners with SAP to Build In-Memory Analytics for HANA Platform
data-informed.com

Interesting potential use cases include marketing analytics, such as analyzing the effectiveness of customer campaigns, and customer service analytics, risk management, and asset optimization. Customers, notably global consulting firms and system …

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3 Simple Ways to Generate Traffic On Pinterest
feedproxy.google.com

Pinterest has emerged as one of the most prominent social media sites on the web, especially among the female demographic. But can Pinterest be leveraged to generate revenue?

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Integrating Social Analytics with CRM Uncovers New Customer Views
data-informed.com

Leadership and Marketing Analytics. Download Data Informed's collection of articles on leading data-driven organizations, marketing analytics and sentiment analysis. Click here to learn more. How companies collect, manage and use the data from various …

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NextUser Leverages IBM Watson's Capabilities for Customized User Experience
www.martechadvisor.com

Open marketing automation and analytics platform NextUser has said that it will tap the cognitive computing capabilities of IBM Watson to help firms deliver customized digital marketing strategies. The solution will enable marketers to customize …

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