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How Twitter Can Improve On Its Strengths
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Twitter’s facing an uphill battle to get back on track, but it can be done. In this post, contributor Justin Kerby offers three tips to help improve the Twitter experience. 

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Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account
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Is your PPC unprofitable, despite bringing in lots of leads? Columnist Jacob Baadsgaard explains his method for identifying and eliminating low-performing search terms. The post Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Beyond the Arc named one of the Top Marketing Analytics firms …
bankinnovation.net

Recent research by SourcingLine highlighted Beyond the Arc as one of 14 top consulting firms in business intelligence, specializing in leveraging big data for marketing analytics. Based on the Leaders Matrix methodology, …

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How To Solve 3 Annoying B2B Sales Problems Using Buyer Personas
www.business2community.com

Part of the challenge of B2B sales and lead generation is that sometimes the right solution doesn't work the first time you try it. When a roadblock appears, you need to troubleshoot the root of the problem so that you don't inadvertently dismiss a …

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Everything You Need to Know about Social Media Monitoring [Infographic]
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Social media listening can be a great way to tune in to your audience and refine your outreach accordingly.

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Hats Of The Modern CMO [Infographic]
www.business2community.com

Marketing analytics, marketing research, and advertising/branding were the most popular areas to cover, which makes sense; however, market entry strategies for expansion and customer engagement were also popular responses. Positioning, digital and …

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Share conversions and remarketing lists across paid search accounts
feeds.searchengineland.com

Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplicative tags. The post Share conversions and… Please visit Search Engine Land for the full article.

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The Analytics Continuum | Teach to Fish Digital
teachtofishdigital.com

The endless cycle of evaluation and insights for marketing analytics professionals and the resources required to master it.

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