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Big Data Will Lead to Action at IE.'s Big Data and Marketing Innovation Summit …
www.prweb.com

The summit boasts a line up of over 20 world-class speakers: Data Scientists, Analytics Directors, VPs of Marketing Analytics and Chief Analytics Officers to name a few. Amongst the keynote presenters includes Vikram Somaya, General Manager at The …

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Bing search for “periodic table” returns interactive periodic table directly in results
feeds.searchengineland.com

With Bing’s latest educational resource, students have access to details for each of the elements right from the search result page. The post Bing search for “periodic table” returns interactive periodic table directly in results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Tips for when and how to use Feed Rules in Google Merchant Center
feeds.searchengineland.com

With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign performance. The post Tips for when and how to use Feed Rules in Google Merchant Center appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

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JOB POSTINGS – Manager of Marketing Analytics – San …
thekleemangroup.com

This is an exciting organization that gives you an opportunity to excel and work with “some of the best”. Develop the marketing metrics and the marketing analysis to assess the marketing efforts. Plan and evaluate the …

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5 Mobile Livestreaming Setups to Improve Your Video Marketing
feedproxy.google.com

Live-streaming can be a great option to boost your brand, and investing in better quality equipment can help you stand out from the noise.

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CMOs facing a disconnect in their digital marketing strategies
www.marketingmag.com.au

… in big data and analytics – CMOs have recognised the importance of analytics in understanding consumer intent. We therefore expect marketers to increase their spend in areas such as managing customer data, web analytics and marketing analytics.

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How to Modernize Your Traditional Marketing Strategy
feedproxy.google.com

Does your business have a digital marketing strategy? Here are some notes on how to develop one, and why you need to.

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More Digital Business = More Chief Digital Officers
www.cmswire.com

Companies promoted at least 11 chief digital officers (CDOs) to CEO last year. It marks the third straight year more CDOs rose to the top of their organization. David Mathison, CEO of the CDO Club and CDO Summit, shared those numbers with CMSWire after NIKE Inc. promoted Adam Sussman Continue reading…

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