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Content Marketing: How to Measure Effectiveness [INFOGRAPHIC]
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Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Brands must provide a steady stream of articles, photos, videos, and other resources to demonstrate their relevancy and bring in new customers.

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The 1 Percent Rubric – 5 Questions Leading to Convergence
www.clickz.com

Does a significant percentage of employees have a strong interest in marketing analytics? Derived from Facebook Graph Search and Facebook Advertising – this is additional to the 1 percent headcount search on LinkedIn. I used the rubric with the data …

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Cash, Lies, And ROI: Are Your Marketing Budgets A Flight Risk?
www.fastcompany.com

The advent of marketing analytics and big data to make informed strategic decisions, profile customers more accurately, and track campaign results now provides marketing leaders with powerful decision-making ammunition. Companies such as HubSpot, …

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Why I Still Use Facebook
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Just when we had convinced grandma to set up a Facebook page, the social network of the late-2000s is now no longer cool with the kids. According to 13-year-old Ruby Karp’s great little piece on Mashable, “Facebook was just this thing all our parents seemed to have.”

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The Big Brand Theory: Cisco Leading the Way in the Use of Social CRM
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It’s only natural that Cisco, a company founded on products that connect computers (and of course, the people using those computers), would be heavily invested in social media. In fact, not content to merely sit back and engage in basic social media maintenance, Cisco is leading the way in the use of social CRM.

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AutoTrader.com Study Reveals Deep Insights into how Millennials Relate to Cars
www.prnewswire.com

"This generation represents the future of our industry, so it's essential to have a deep understanding of their wants and needs," shared Isabelle Helms, senior director of Research and Marketing Analytics, AutoTrader.com. "By looking at differences …

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The 3 Types of Metrics You Meet in Analytics
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Digging through bits and bytes to find information that can be used to grow your business, improve service, or reduce costs is not for the weak of heart. Contradictory opinions about the importance and how to use data are everywhere. Navigating from raw data to useable information is a minefield that can derail the best […]

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Don't Die PR Agencies: What the Recent Google Changes Really Mean
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A couple of weeks ago, ZDNet published an article called, “Did Google Just Kill PR Agencies?” While more than a bit, um, over-dramatic, it caused many people in our profession to freak out just a little bit. The answer to that question? A resounding no.

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