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Enterprises Struggle With Marketing Analytics, Do Nothing With Data
www.cmswire.com

The conclusions, which have been drawn from answers by 622 members of the Demand Metric community show that while marketing analytics are being used extensively, there are business culture barriers that prevent enterprises getting more out their use.

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G2 USA Appoints New Head of Data and Analytics Practice
www.marketwire.com

Coppock brings more than 25 years of experience in technical and strategic marketing analytics. He reports to Harvey Kipnis, and succeeds Ken Beatty who led the practice for nearly six years. Harvey Kipnis, CEO, G2 USA, said: "David brings a tremendous …

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For the Second Time Marketing Management Analytics Named a Marketing Mix …
www.prnewswire.com

… richer and more holistic data sources such as loyalty, digital and social media, but new and integrated approaches that incorporate attitudinal data and the consumer pathway are transforming the predictability and actionability of marketing …

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Transformative Analytics — Envisioning The Next Generation Of Social Media …
marketingland.com

Reality aside, what's on your wish list for a silo-busting, next-generation set of social media marketing analytics tools? Let's combine our perspectives, because we'll never build it if we don't start envisioning it. Opinions expressed in the article …

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The Enterprise Social Network Cultural Collision
www.cmswire.com

When Social Networking is introduced to the traditional workplace, clashes in communication styles can lead to a cultural divide.  Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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Does Your Website Have the Mobile Touch?
www.cmswire.com

The mobile web is growing up. ClickTale, who just last year introduced ClickTale Mobile has evolved the mobile usability and analytics program into ClickTale Touch, which allows businesses to view their mobile customers’ “True-to-Life User Experience." Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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Tweet Jam Reminder: Today – The Customer Journey #CXMChat
www.cmswire.com

It’s that time again! We’re a little over an hour away from this month’s Tweet Jam on Customer Journeys — How do we define them? What are the advantages to customer journey mapping, and how do you measure their value? Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a […]

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Yahoo and Tumblr: Avoiding Commoditization by Association
feedproxy.google.com

There are three things on the Tumblr/Yahoo to-do list for 2013: 1. Push the edges on intelligent recommendation technology (just think of the dataset they must have!) 2. Innovate on engagement-based ad format design. 3. Bypass agencies: try to build partnerships directly with brands to help bring scale and meaning to a revenue model that […]

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