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Changes on Twitter: B2B Social Media Lead Generation
feedproxy.google.com

Twitter basically just removed the unnecessary layer of complexity we call a landing page. What took multiple clicks and multiple inputs before has now been boiled down to just one click. Props to the Twitter team for making it as easy as possible.

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Sodexo Opens Mobile Marketing Playbook [PODCAST]
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Social media recruiting at Sodexo Careers involves much more than just a Linkedin presence and a blog. Under the guidance of Arie Ball, VP of Talent Acquisition, the Sodexo social media recruitment strategy encompasses the Sodexo Jobs mobile app, nearly a dozen managed communities tailored to specific job tasks and branded social media accounts on […]

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Ardent Capital Gets Funding for More Startup Investments and to Strengthen …
www.techinasia.com

Ardent has made five investments to date: Sri Lankan daily deals site Anything.lk; Indonesian travel site Burufly; gamification platfom Playbasis; digital marketing analytics service Syndacast; and tech blog e27. The firm's internal product generator …

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How Online Retailer Cooking.com Chose a Customer Analytics Package
data-informed.com

These kinds of trials are increasingly common among marketing analytics startups, says Custora co-founder and CEO Corey Pierson, and he expects that larger companies that aren't offering pilots using prospects' data will feel pressure to do so in the …

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How Is the Social Shake-Up Affecting Today's Companies?
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I had a chance to sit down with Ted Shelton, a Strategy Consulting Leader at PwC and author of Business Models for the Social Mobile Cloud to discuss some of the topics that you will see at the Social Shake-Up Conference where Ted will be speaking.

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Facebook Changes Ad Image Sizes, News Feed Options
www.cmswire.com

According to a recent report, Facebook advertisements are quietly going through a redesign that will affect how they are displayed on the social network. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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Viewbix: An Interactive Video Experience
www.cmswire.com

With video playing a bigger role in creating rich customer experiences, advertisers and marketers are looking for ways to improve videos’ engagement levels. One company that is looking to help is Viewbix, with its integrated video app platform. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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Microsoft Report: Enterprise Social Tools Now a Worldwide Movement
www.cmswire.com

Is the Bring-Your-Own-Device movement now including bring-your-own-social tools? According to a new survey by Microsoft, enterprise social tools are now considered so helpful in the workplace that nearly a third of respondents said they would be willing to spend their own money on buying the right ones.  Read full story… Follow us on Twitter Join […]

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