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Four in Ten Marketing Executives Unprepared to Meet Objectives Due to Lack of …
online.wsj.com

To help retain and grow their customer base, nearly half (48 percent) of the executives say they will spend more on managing customer data, 40 percent will increase budget spend on web analytics and 39 percent will spend more on marketing analytics.

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Should the CIO or the CMO Take the Lead on Big Data?
www.cio.com.au

Who will it be? Dion Hinchcliffe is chief strategy officer at Dachis Group, a social marketing analytics company. Follow everything from CIO.com on Twitter @CIOonline, Facebook, Google + and LinkedIn. Read more about big data in CIO's Big Data Drilldown.

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Going Quiet on Social Media in the Wake of Tragedy
feedproxy.google.com

Dealing with a personal tragedy or one within your community is something that, unfortunately, nearly every business is going to have to face at one time or another. Like any issue, the more prepared you are before it happens, the easier it will be to deal with.

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To Tumblr or Not to Tumblr: Brands and Advertising
feedproxy.google.com

Everyone's talking about Yahoo's acquisition of Tumblr, but the social blogging site is going mainstream in more than one way. Club Monaco has taken taken to exclusively to Tumblr to showcase its new lookbook, prompting the question: what are the futures of brands and advertising on Tumblr?

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Study: Louisville has No. 1 fan base, Kentucky No. 7
www.cbssports.com

This, according to a new study from the Emory Sports Marketing Analytics, which measured fan base as “a school's men's basketball revenue relative to the team's performance.” They used a model that predicted team revenues compared to a team's winning …

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SEO Cocitation and How It Can Work for You
feedproxy.google.com

SEO is constantly evolving and changing, so many experts and industry leaders spend a lot of time crafting up new ways of thinking and new processes to help create a new, successful strategy. One of the latest terms in the SEO world is “cocitation,” which deals with what is happening around links (both internal, external, […]

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MMA Deploys KXEN's InfiniteInsight® to Boost Up-Sell, Cross-Sell and …
eon.businesswire.com

big data · business intelligence · crm analytics · CRM Lifecycle · Customer Analytics · customer insight · customer life cycle analytics · customer loyalty · Data Mining · data science · data warehousing · Marketing Analytics · Predictive Analytics …

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Webinar: Learn About the Search Marketing Metrics That Matter
www.prweb.com

Webinar: Learn About the Search Marketing Metrics That Matter. Search Mojo will host a free webinar to demonstrate new ways to properly measure search marketing analytics. Share on Twitter Share on Facebook Share on Google+ Share on LinkedIn Email …

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