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Are you ready for the era of Big Data?
www.newstatesman.com

Even just searching for things and filling out online surveys can lead to personal information about you being bought and sold by big marketing analytics companies. When the Big Data is data about you, privacy becomes a faint memory. And this is true …

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Ketchum and maslansky + partners Form Joint Venture in Europe
www.prnewswire.com

Other partnerships include one with Kenyon International, which brings clients the first truly integrated global crisis, disaster management and communications offer, and one with The Modellers, which creates a unique global marketing analytics offering.

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Study ranks UK basketball fans 7th in nation; Louisville No. 1
www.wkyt.com

The study published Wednesday by Emory Sports Marketing Analytics factors in revenue in relation to a team's performance. "We take each school's revenue as they report to the government for Title 9 purposes," said Dr. Michael Lewis, a professor who …

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Amnesty International: Trial by Timeline App Tells What Crimes You've Committed around the Globe
feedproxy.google.com

Amnesty International created an engaging app to raise awareness about a prevalent issue at the heart of the organization’s mission: The commitment to the protection of human rights. The options to share the app with your social networks and to share your results are made available throughout the process. What do you think of this […]

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Why Won't Brands Be Social On Social?
feedproxy.google.com

When it comes to social publishing, brands are speaking to the masses. The posts may be informative, but more often than not, they don’t resonate with me like the ones from people I know. On the other hand, when reacting to my mentions, brands are engaging with me directly. It makes me feel valued when […]

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Yves Behar's August Smart Lock Lets Users Open Doors With A Mobile App
feedproxy.google.com

The smart home has grown in importance over the years, with new technologies being used to connect users with what used to be dumb objects. Products like the Nest thermostat show how wireless technology and mobile apps to better manage the temperature of your home. Now similar technology is being deployed by a startup called […]

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Arizona basketball ranked second in study of best fan base
www.azdesertswarm.com

A study by the Emory Sports Marketing Analytics ranked the Arizona Wildcats as having the second-best fan base in the nation behind only Louisville.  Share on Facebook ·  Tweet post · + Comments. The Arizona Wildcats basketball program ranked …

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Video SEO: How It Failed and Succeeded
feedproxy.google.com

In early 2012 we tried an experiment. We did some research that indicated the quickest way to get SEO traffic for a new website was in the realm of video SEO. Google returns video results in the top 10 frequently. These videos are always much easier to rank on the first page than content of […]

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