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Make Marketing More Efficient by Embedding Analytics on Top KPIs
www.business2community.com

Although your marketing automation software provides marketing analytics that allow you to manage the outbound marketing efforts that generate leads to feed your pipeline, embedded analytics can help you focus your marketing efforts to deliver the most …

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Bulldog Solutions Announces New Revenue Analytics Platform
www.prnewswire.com

Sixty-six percent of marketers in over 1,200 companies said that acting on data to improve marketing performance was their number one priority for marketing analytics, according to a 2013 MarketingSherpa survey of marketing leaders. That inability to …

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Content Marketing Isn’t for Everybody
feedproxy.google.com

A brand is essentially the sum of what people say about it. We’re connected and social now. And that’s not all. We’re hypercritical, hyperactive and so hyper-online, we’re barely offline when we sleep. Scheduling our content to publish while we’re snoring is easy. There are apps for that.

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Target Cartwheel: Social Shopping for Millennials
feedproxy.google.com

It seems that Target may have finally found its way into the next frontier of digital retail. Within the last week, Target has launched Cartwheel, a responsive website which will eventually become an application that allows users to earn and redeem in-store savings via Facebook and their smartphones.

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Marketing-Mix Models Get Pushback As Media Landscape Changes
adage.com

These critics up to now have been lonely voices on a wonky topic in the wilderness of a fast-growing marketing-analytics industry. But they're about to get their day in court as the Council for Research Excellence preps a report on the pros and cons of …

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New Independent Research Report Names Leaders in Marketing Mix Modeling
www.prnewswire.com

More by this Source. ANA and MarketShare Launch New $50,000 Marketing Analytics Leadership Award May 15, 2013, 08:30 ET. Webinar to Reveal First Look at Independent Research Firm's New 'Marketing Mix Modeling' Report May 15, 2013, 10:00 ET …

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HiP Principal Takes Seat on Privacy Expert Panel @ Marketing Analytics and …
www.pr.com

Smith will also be a featured speaker at the Marketing Analytics and Customer Engagement event on the topic of "Leveraging Your Contact Data to Drive Increased Form Completions: A Real-World Case Study." According to Emily Wright, HiP's Creative …

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Launching and Amplifying your Impact Across Social Channels
www.google.com

The digital and social revolution has empowered consumers with technology, which has given them access to all the information in the world. Consumers now have a powerful voice: what matters most today isn’t what you say about your brand–it’s what consumers say about it. Brands can influence that conversation, but they can’t control it. This […]

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