I do a lot of marketing analytics for the website of the company I work for (larger bank) and 700 hits is not many at all for a month. Now granted we pay for advertising etc…but if we saw that low in an hour period we would probably think there were …
More SharePoint governance goodness this week from MetaVis, which has just announced the release of Informant, a tool that enables users to protect their personal and sensitive information stored in SharePoint. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job
The Price of Crappy Customer ExperienceAccording to an IBM study, US$83 billion is lost yearly in marketing thanks to bad customer experiences. Understanding customer needs and meeting them is hard work and we have miles to go before customer journeys are truly understood. Employee Still Lack CollaborationMicrosoft did a survey in the enterprise and found […]
We’re constantly assessing the impact our of various marketing channels. One thing has become painfully clear: Facebook is not worth the time and effort. Today I’m going to tell you why we decided to stop wasting time on Facebook.
How well have you mastered the art of asking? By asking people, you connect with them, and by connecting with them, they want to help you. This redefines the economics of many fields.
Want to make a difference? Not quite sure where to start? Want to take a simple idea and make it a global movement? It all starts with social networks.
There is no disputing the fact that the world is going mobile, whatever that means. But don’t let the mad rush to mobile bog you down; by focusing instead on marketing integration, your mobile dilemma will take care of itself.
There is an epidemic sweeping the social world. It is silent, unforgiving, and is responsible for many social media marketer’s downfall: fluff content. Fluff content is super conceptual information that is hard to actually put into action.