Amazon’s move to create original programming is an interesting one, and I believe it’s reflective of a bigger movement in brand publishing that’s just beginning to spread its wings. Prime subscribers are Amazon’s prime customers: they spend a great deal more per average than everyday customers.
The role, like the center of excellence, is based on managing the scope of analytics — not just digital, but also testing, user experience and marketing analytics. The overall goal is to leverage the compatibility and value of the multiple analytics …
The Giants not only lead the pack when it comes to social innovation and engagement, but they’re the OG’s when it comes to implementing it – they were among the first teams to adopt Instagram and Google+, quickly recognizing the wide demographic of their quirky, rabid fan-base.
I do a lot of marketing analytics for the website of the company I work for (larger bank) and 700 hits is not many at all for a month. Now granted we pay for advertising etc…but if we saw that low in an hour period we would probably think there were …
More SharePoint governance goodness this week from MetaVis, which has just announced the release of Informant, a tool that enables users to protect their personal and sensitive information stored in SharePoint. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job
The Price of Crappy Customer ExperienceAccording to an IBM study, US$83 billion is lost yearly in marketing thanks to bad customer experiences. Understanding customer needs and meeting them is hard work and we have miles to go before customer journeys are truly understood. Employee Still Lack CollaborationMicrosoft did a survey in the enterprise and found […]
We’re constantly assessing the impact our of various marketing channels. One thing has become painfully clear: Facebook is not worth the time and effort. Today I’m going to tell you why we decided to stop wasting time on Facebook.