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Are You Actively Growing Your E-mail List?
feedproxy.google.com

I’m not sure whether to be encouraged that 57% of small businesses are actively growing their e-mail list or be disappointed that only 57% are doing so. E-mail marketing is still one of the most powerful ways to engage with customers.

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Ruf Strategic Solutions Receives AMBIT Award From Kansas City Direct …
www.marketwire.com

We were honored to be working with the team at Samson who understands the critical role of marketing analytics. I am especially proud for Ruf Strategic Solutions to be recognized by the KCDMA and to be part of this special group of 2013 award winners." …

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James Mendelsohn Joins Capital Access Network as Chief Marketing Officer
www.pymnts.com

Most recently, he was at the consulting firm McKinsey & Company, where he advised global clients in the financial services sector on marketing analytics, market intelligence, digital strategy, and customer experience. Prior to McKinsey, Mendelsohn …

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Relationship Marketing And Millennials
www.forbes.com

Not too long ago I had the chance to speak with Nancy Smith, the CEO of Analytic Partners, a leading independently-held global marketing analytics firm. She shared with me the results of a survey her company conducted. It was a national survey which …

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HootSuite vs. Buffer for the Heavyweight Championship
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One question that has come up a lot recently from readers is why I use both HootSuite and Buffer. Isn't one better than the other? I hope you won't be too surprised to learn that there actually are good reasons for using both services, and in fact, I use the paid versions of both!

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Marketwired Webinar: How Companies Turn Analytics Into Action
online.wsj.com

Chuck Hemann, Group Director of Analytics for WCG and co-author of Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, will share how companies are using analytics to turn big data into actionable insights during a free …

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Analytics: the next generation
www.research-live.com

In recent years, there's been a 'swim-lane' approach to marketing mix measurement – or marketing analytics 1.0 – which had varying levels of success. Marketers were able to showcase how effective different individual channels (digital, PR, direct mail …

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InsightSquared Raises $8.5M From DFJ For Its SaaS for SMB Analytics
thenextweb.com

InsightSquared, a provider of cloud-based sales and marketing analytics for small and midsize businesses, announced today that it has raised $8 million in Series B funding from Draper Fisher Jurvetson (DFJ) to help accelerate its growth. Its existing …

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