Social media is becoming increasingly visual. For marketers, sharing images on Twitter, Facebook, LinkedIn, and other channels is an opportunity to capture an audience’s attention quicker and more effectively than 140 characters usually can. The problem is, social media platforms aren’t one size fits all but brands are still aren’t customizing their visual content for […]
The new Dynamics Marketing component will be available as a Windows Azure-hosted add-on service for Dynamics CRM users in 35 markets, and in 10 languages. It will feature improvements to e-mail marketing, analytics and lead management capabilities.
In the second installment in a series on cross-channel marketing and search, columnist Josh Dreller explores the relationship between TV and SEM, discussing how these can be used in conjunction with one another to improve ROI. The post The State Of Cross-Channel Paid Search, Part 2: SEM & TV… Please visit Search Engine Land for […]
Consumers aren’t a “KPI”: they’re people. They have value to brands and they hold the keys to the social media kingdom, not the other way around. Today, marketers play a vital role in how brand content is viewed digitally. But content is only one piece of the sales funnel; there’s also direct engagement and community […]
Activist investor Elliott Management could be losing what’s left of its patience when it comes to EMC. It’s not happy with the storage giant’s performance and wants it to loosen its grip on VMware, of which it owns 80 percent. Elliott believes VMware would generate better returns for investors if Continue reading… Follow us on […]
Deadpool has murdered its box office opening weekend, earning $135 million, smashing the record for the most successful R-rated opening of all time and the biggest launch in February in Fox’s film history, quite a coup for a movie that only cost $58 million to make, right?
And now a new report from the marketing analytics company Ebiquity found that it is still very much top of mind among procurement officers–the folks who make the decisions within marketing organizations about where to spend money and, most important, …
Springbot delivers an eCommerce marketing platform to small and medium businesses – combining the power of marketing automation and marketing analytics to deliver its Marketing Robotics™ service. The cloud-based offering integrates with Magento and …