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Accenture CRM Veteran Develops Big Data Marketing Analytics Platform
data-informed.com

Marketers are looking to get the right message in front of the right person at the right time—and use data to do it. What if you had a suite of software that did all the heavy lifting, from data quality to campaign execution? That's the vision of Dale …

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Google+: Weak Social Network or Critical Marketing Tool?
feedproxy.google.com

Looking at Google’s social media history, one could speculate that the company just doesn’t have a knack for that particular sector. But Google+ is poised to succeed. Why? Google hasn’t made its newest social network better than any other. They’ve simply made it count for more.

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An Open Letter to Nutella: Why Did You Eliminate Your Greatest Marketing Asset?
feedproxy.google.com

Sara Rosso was a bona fide Nutella superfan: a consumer so passionate about Nutella that she had dedicated her precious time to furthering the brand’s cause. She was the type of fan that brand managers dream of. Then Nutella shut her down.

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ANA introduces Marketing Analytics Leadership Award
www.btobonline.com

New York—In an effort to recognize the importance of analytics in marketing, the Association of National Advertisers is introducing the Marketing Analytics Leadership Award. The award, sponsored by marketing analytics firm MarketShare, offers a $50 …

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Enterprises Struggle With Marketing Analytics, Do Nothing With Data
www.cmswire.com

The conclusions, which have been drawn from answers by 622 members of the Demand Metric community show that while marketing analytics are being used extensively, there are business culture barriers that prevent enterprises getting more out their use.

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G2 USA Appoints New Head of Data and Analytics Practice
www.marketwire.com

Coppock brings more than 25 years of experience in technical and strategic marketing analytics. He reports to Harvey Kipnis, and succeeds Ken Beatty who led the practice for nearly six years. Harvey Kipnis, CEO, G2 USA, said: "David brings a tremendous …

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For the Second Time Marketing Management Analytics Named a Marketing Mix …
www.prnewswire.com

… richer and more holistic data sources such as loyalty, digital and social media, but new and integrated approaches that incorporate attitudinal data and the consumer pathway are transforming the predictability and actionability of marketing …

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Transformative Analytics — Envisioning The Next Generation Of Social Media …
marketingland.com

Reality aside, what's on your wish list for a silo-busting, next-generation set of social media marketing analytics tools? Let's combine our perspectives, because we'll never build it if we don't start envisioning it. Opinions expressed in the article …

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