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6 Reasons Your Blog Content Won’t Go Viral
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In order to help your content spread, you have to reduce the friction of sharing. In other words, make it very easy to share via Facebook, LinkedIn Twitter, Pinterest and via email. And no, don’t hide it at the bottom as a tiny button that needs to be expanded to show the real sharing buttons.

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Five Reports For Measuring B2B Marketing Effectiveness
searchengineland.com

A recent article on MarketingSherpa discussed their latest survey report on marketing analytics, which indicates that 42% of marketers surveyed believe the ability to act on data to be the most significant challenge they face. Combining data from …

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Lack Of Funds Stifles Marketing, New Models, Analytics Needed
www.mediapost.com

Nearly 48% admit they will spend more on managing customer data, 40% will increase budget spend on Web analytics, and 39% will spend more on marketing analytics. Some 55% of marketing executives said they were satisfied with the level of …

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Anametrix and 22squared Partner for Marketing Analytics Domination
online.wsj.com

Anametrix today announced its partnership with 22squared, the fifth-largest, full-service, independent advertising agency in the U.S. The agency will use the Anametrix cloud-based, real-time marketing analytics platform to optimize results reporting …

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6 Tips for Turning Big Data into Great Customer Experiences
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The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. The good news is, there are technologies and tools that make it much easier to find the gold hidden in the […]

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Watch Out: Google's Penguin 2.0 Is Fast Approaching
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Last week Google’s Matt Cutts announced that Penguin 2.0 is a couple of weeks away, so if you’ve been partaking in black hat SEO tactics, it’s time to stop. Listen up and follow these steps to make certain that your site is safe and your ranking doesn’t get slammed.

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Demand Metric Releases Report: Marketing Analytics in 2013
www.prweb.com

Demand Metric, a marketing advisory firm, announces the release of a report that summarizes its recently completed study on marketing analytics, Marketing Analytics 2013: Benchmarks, Insight and Advice. In April 2013, Demand Metric conducted a …

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Marketing Analytics, Optimizing the Connected Customer Experience
www.clickz.com

Given the number of channels that email marketers must work with and the continued growth of mobile as a consumer viewport, I sat down with Christopher Nash, senior business optimization consultant at Sitecore, to get his perspective on strategies to …

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