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Email Customer Acquisition Rates Solid
www.mediapost.com

That said, fashion brands find many of their best customers in densely populated coastal states, according to Custora. The marketing analytics vendor derived its findings from data spanning 72 million customers from 86 U.S. retailers across 14 industries.

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Women Financial Advisors Are Not Well-Represented in States with the Largest …
www.globenewswire.com

"The findings demonstrate the value using marketing analytics to develop an integrated view across the industry and its clients. Here, we are assessing only one aspect of the total market. Whenever you assess specific market segments, or firms' markets …

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New Customer Analytics Video Series
online.wsj.com

… upsell/cross sell and customer lifetime value. Businesses are now able to collect more data about their customers than ever before, and are planning to increase their marketing analytics capabilities in these areas: — Customer Segmentation …

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The 4 Most Effective Twitter Calls to Action
feedproxy.google.com

Twitter delivers a smaller — but more active — audience than Facebook. But Twitter is less understood as a marketing channel, and many social media marketers are unsure about what to do when it comes to executing well-planned promotional strategies on the platform. So what can you do to jumpstart a Twitter initiative using 140 […]

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ABC's 'Nashville' gets $13.5M in perks for season two
www.tennessean.com

“It's a mutually beneficial relationship,” said O'Neill, CEO of [meta]marketer, a marketing analytics and strategy firm. “ 'Nashville' the show doesn't really exist without Nashville the city, and Nashville the city benefits greatly, to the tune of the …

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Bislr Acquires OpenMarketing, the Fastest Growing Content Marketing Agency in …
www.prweb.com

Kadanoff is a recognized expert in ROI marketing and attribution analysis, having previously founded two professional services firms: Firewhite Consulting (marketing analytics) and Miller / Kadanoff /Huber Direct & Interactive (an agency since absorbed …

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Salesforce Retires Adwords: What Happened and What to do Next
feedproxy.google.com

As of May 1, 2013, Salesforce for Google Adwords has been retired. The bottom line is that a number of business owners are in need of an alternative. If you fall into this category, here are some options worth considering.

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Content Marketing Worst Practices Are Poison
feedproxy.google.com

There a number of content marketing worst practices, which you and your company would be wise to avoid. Although they all have solutions or corresponding best practices, some worst practices may take more time and skill to remedy than others. Get organized; be strategic about your content marketing. Content marketing worst practices are poison; avoid […]

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