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How To Schedule Tweets To Boost Your Impact and Save Time
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To be effective on Twitter you need to setup a good workflow and learn how to schedule your Tweets to get the best impact with your audience. Scheduling your Tweets will save you time and help you be more productive with your social media. It is all too easy on social media to get distracted, […]

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Keeping Track of Your Social Media Marketing Progress
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The number of “likes” on your Facebook page and the amount of followers on your Twitter account are not the only determiners of the efficacy of your social media marketing campaign. In fact, it may not be a true marker of the success of your strategies.

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The Direct Marketing Competitive Edge: How to Establish & Keep It
www.business2community.com

This is where big data and marketing analytics come into play for direct marketers. Gathering information from social media interactions, ad-clicks, email opt-ins, and newsletter subscriptions, etc. present marketers with an opportunity to paint a …

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IGA Launches IGA Performance Insights Marketing Program
www.perishablenews.com

To collect, manage and analyze store transaction data, IGA is partnering with marketing analytics experts reach│influence. The company will assist participating retailers in the synchronizing of all transaction data into a secure database using …

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The Critical Role of Conceptual Analytics in Conversational Marketing
www.business2community.com

Last year, Forbes published an article on marketing analytics called “Using Marketing Analytics: I Do, Therefore, I Think.” Statistics from a February 2012 CMO Survey found that organizations intended to increase the marketing analytics portion of …

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Location-Based Listening & Analytics
marketingland.com

During a recent interview with colleague and co-author of Digital Marketing Analytics, Chuck Hemann, he explained, ”to date, social media monitoring has been helpful to marketers who wanted to understand how customers perceived the brand. As marketing …

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Informly Brings Content Marketing Analytics to Small Business
www.prweb.com

Informly have recently launched their Content Marketing Analytics service for small business owners and bloggers. Informly launched last year as an analytics dashboard for small business owners. Since then the need for more specific data on how …

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Social Media: Employees Are Your Best Brand Advocates
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One of the most under-leveraged resources for many brands, within social media, comes from within: their employees. Research has continuously shown that people trust word of mouth or recommendations anonymously or via personal networks. So then this raises the question – why don’t more companies leverage the support of their employees?

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