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How to Use Google Analytics to Increase E-Commerce Sales
www.marketingprofs.com

Four Foundational Elements of Marketing Analytics Success · Email Open and Click-Through Rates: Benchmarks by Vertical · Three Powerful Ways to Measure the Impact of Your Email Marketing · Three Powerful Ways to Measure the Impact of Your Email .

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A Real-Time Mind-Set for Marketing
data-informed.com

… Create Products that Grow Your Business Now. He is scheduled to speak at Data Informed's Marketing Analytics & Customer Engagement event, June 24-25 in Philadelphia. 1ec98e52 7ed0 426a 9ae2 4d3c3cf5ab98 A Real Time Mind Set for Marketing …

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Mention Tools: The Strategic Weapon for the New Era Of Search
feedproxy.google.com

The impeccable Mention Tool is slowly, but surely climbing the popularity ladder owing to its exceptional ability to derive results. The valued supports of two big names in the Internet Marketing industry, SEOmoz and Ahrefs, have helped tremendously.

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5 Sparkling Ideas for Integrating User-Generated Content Marketing
feedproxy.google.com

Consumer trust is a critical factor in marketing. If an individual doesn’t believe your brand can deliver on its promises, or provide something better than its competition, they probably won’t ever make a purchase. Leverage the thoughts, words, and images of real human beings – with their permission, of course.

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Adometry Names Zain Nemazie Vice President of Development
www.marketwire.com

About Adometry Adometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution …

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Most Brooklyn Nets Fans Aren't From Brooklyn?
thebrooklyngame.com

The Emory Sports Marketing Analytics study ranked the Nets dead last in fan involvement. It may not feel that way to those chanting Brooooook-lyn in the middle of Barclays — or to the many who creatively "Rep Your Nets" each week — but the folks at …

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Sales Pipeline in Percentages Redefined
feedproxy.google.com

It’s common for leaders to measure their sales pipelines by the probability of the deal closing. And a common mistake. Probability of close is a subjective measurement that requires the sales rep to make a judgment about their chances of making a sale. It requires interpretation, bias and is ripe for abuse.

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Mapping the Customer Journey with Social Intelligence
feedproxy.google.com

There’s never been a better time for marketers for to see, understand and respond to the customer journey. Today’s “open social age” has created a “looking glass” for companies to understand the complex nature of their customers as millions of them are broadcasting their opinions on a real-time basis.

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