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Marketing analytics: It's now or never
www.campaignindia.in

Because in today's world of multiple screens, networking and content proliferation, compounded by the intricate interplay of cross-world channels, platforms and technologies, the topic of marketing analytics and measurement is intimidating to most, if …

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Teradata Brings Big Data to Main Street – Hortonworks Hadoop Distro Helps #HadoopSummit
www.cmswire.com

Shhhh … I have a secret. Most Enterprises aren’t “all in” on Big Data. Not yet anyway. Ditto for Hadoop. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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Discussion Point: Records Management Influenced by Cloud, Collaboration Technologies
www.cmswire.com

The world continues to evolve and as it does so too do the tools and technologies we work with every day, including those that records managers must use. We gathered a group of experts and asked them whether or not the advance of these technologies changed the way they work. Their answers will certainly get […]

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Visible Technologies Adds Posts Scheduling, Improves Segmentation to Analytics Platform
www.cmswire.com

Social media marketing software provider, Visible Technologies has updated its enterprise-focused Visible Intelligence Platform  to improve the overall impact of social media campaigns. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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SnapChat Targets Tweens with SnapKidz
feedproxy.google.com

SnapKidz is embedded within Snapchat and unlocks automatically when children indicate that their age is in fact under 13. The modified app however doesn’t allow younger children to save pictures however. But, they’re permitted to capture pictures and add captions and drawings to each.

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Social Media Advertising Dollars Should be Spent on Creating Great Content First
feedproxy.google.com

A recent study conducted by BIA / Kelsey predicts that by 2017, social media advertising spending will have reached 11 billion dollars; a significant growth compared to 4.7 billion dollars last year. Business owners and investors are excited with this huge growth, but according to Ian Schafer, chief executive of Deep Focus, a full-service, interactive […]

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Seneca Introduces Integrated Media Player Solutions With Intel Retail Client …
www.digitalsignageconnection.com

According to the company, Intel RCM makes it easier to manage content on digital signage, point of sale, video walls and intelligent vending devices, all while providing valuable marketing analytics for retailers. "Seneca is pleased to be one of the …

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MediaCorp to launch Mediapreneur for aspiring business entrepreneurs
www.campaignasia.com

DATA POINTS: Which Asian nation leads the world in Tumblr usage? Can marketing and partners drive Singapore's free travel initiative? Unilever selects OgilvyOne as Axe's digital agency in Indonesia · Marketing analytics: it's now or never …

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