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Infographic: I Want It Now!
www.dmnews.com

Forty-eight percent of marketers aim to spend more on managing customer data, 40% plan to increase spending on Web analytics, and 39% intend to shell out more for marketing analytics, according to the survey. But this digital overhaul might require a …

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Focus on Audi: How much of a brand's PR is merely bluster?
skiddmark.com

… services for the past 20 years, so I'm familiar with the standards of best practice, but rather than use my own experience I got in contact with the guys from Socialbakers, one of the world's leading providers of marketing analytics software for …

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How agencies can leverage change by being flexible
www.prweekus.com

… front of the pack. There was a time when marketing analytics fell under the jurisdiction of one or two people. Today, agencies are developing entire teams and divisions for digital strategy, and information extracted from big data is at the core of …

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Waze Could Make Waves Between Google and Facebook
feedproxy.google.com

Waze seems to be at the center of quite an interesting bidding war between Google and Facebook, according to a recent article in Computer World. Waze is "the world's fastest-growing community-based traffic and navigation app." And it's at the heart of what looks like a bidding war between Facebook and Google…

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Teens Are Getting Over Facebook, and Not Just Because Their Parents Are On It
feedproxy.google.com

The background chatter about teens leaving Facebook has been steadily increasing in volume practically all year. It’s well known that teens are beginning to feel crowded out on the Zuckerberg owned network by all the parents, aunts, uncles, and other undesirable adult types that have been cropping up on it.

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Accenture Acquires Acquity
www.dmnews.com

Acquity's 600 employees will join Accenture Interactive, a global enterprise with more than 4,000 employees in 120 countries offering marketing, analytics, and technology solutions. Accenture executives say that Acquity's distinction in working with …

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Oberweis Dairy: A Story of the High Value of Analytics
smallbiztrends.com

The story concerns Oberweis Dairy in Aurora, Illinois. Bruce Bedford, Vice President of Marketing Analytics and Consumer Insights for Oberweis Dairy, joins host Brent Leary to share the story of how analytics resulted in a 30% increase in customer …

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Independent Research Firm Cites Analytic Partners as a Leader in 2013 …
www.prnewswire.com

NEW YORK, May 21, 2013 /PRNewswire/ — Analytic Partners, a global marketing analytics consultancy, announced today that it has been cited as a Leader in Forrester Research, Inc.'s "The Forrester Wave™: Marketing Mix Modeling, Q2 2013" report.

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