PivotLink's next generation marketing analytics solutions continue to build momentum among customer-centric retailers, with customers such as Total Hockey, Tea Collection and Pet Partners joining over 60 leading brands that have successfully deployed …
Like (most) startups, political campaigns are ephemeral. In their case it’s by design, since campaigns exist to secure votes for a candidate in a particular election, and then they’re gone. Sure, winning candidates may maintain some vestige of a campaign structure during the lull before the next race, but most staff are cut loose after […]
On June 20th Instagram announced the addition of videos to its popular photo-sharing app. Besides being an obvious response to the growing popularity of Twitter’s Vine app, this is another confirmation that short form content creation is on the rise.
BLMN remains on track with key strategic initiatives which offer a unique combo of sales (lunch, remodels, relos, marketing, analytics) and cost (labor scheduling, food waste mgmt., supply chain) opportunities. That said, given the decidedly positive …
Our account managers have undergone extensive training and education to provide our clients with the highest quality product available. Whether it's through social media, content marketing, analytics, or one of the many other avenues available, we're here.
This week, SMTLive tackled the world of Twitter and ROI and the result was explosive! With over 1,400 registered for the Webinar and hundreds of tweets flying across the tweet-o-sphere the conversation came fast and thick. Thanks to our sponsors at HootSuite for making this possible!
Although falling under the general umbrella of marketing, the role of a content marketer is quite different and unconventional from traditional marketing. The Content Marketing Institute defines content marketing as: “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with […]