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PivotLink Gives Retailers Ability to Measure Impact of Online Marketing on Sales
www.marketwire.com

PivotLink's next generation marketing analytics solutions continue to build momentum among customer-centric retailers, with customers such as Total Hockey, Tea Collection and Pet Partners joining over 60 leading brands that have successfully deployed …

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How Today's Democratic Political Campaigns are Like Silicon Valley
feedproxy.google.com

Like (most) startups, political campaigns are ephemeral. In their case it’s by design, since campaigns exist to secure votes for a candidate in a particular election, and then they’re gone. Sure, winning candidates may maintain some vestige of a campaign structure during the lull before the next race, but most staff are cut loose after […]

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How to Best Use Instagram Video
feedproxy.google.com

On June 20th Instagram announced the addition of videos to its popular photo-sharing app. Besides being an obvious response to the growing popularity of Twitter’s Vine app, this is another confirmation that short form content creation is on the rise.

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Deutsche Bank Raises PT on Bloomin' Brands Following Investor Meetings
www.benzinga.com

BLMN remains on track with key strategic initiatives which offer a unique combo of sales (lunch, remodels, relos, marketing, analytics) and cost (labor scheduling, food waste mgmt., supply chain) opportunities. That said, given the decidedly positive …

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Yoobly.com Expands Marketing Distribution Network
www.prweb.com

Our account managers have undergone extensive training and education to provide our clients with the highest quality product available. Whether it's through social media, content marketing, analytics, or one of the many other avenues available, we're here.

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Tying Tweets to Profits: Can 140 Characters Deliver ROI? #SMTLive Webinar
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This week, SMTLive tackled the world of Twitter and ROI and the result was explosive! With over 1,400 registered for the Webinar and hundreds of tweets flying across the tweet-o-sphere the conversation came fast and thick. Thanks to our sponsors at HootSuite for making this possible!

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5 Key Skill Sets of a Successful Content Marketer
feedproxy.google.com

Although falling under the general umbrella of marketing, the role of a content marketer is quite different and unconventional from traditional marketing. The Content Marketing Institute defines content marketing as: “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with […]

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Are CMOs Experienced?
www.dmnews.com

Latest Jobs: Client Service Manager, Marketing Analytics. Mountain View, California. Reach Analytics, LLC. Assistant Editor. Maryland. Agora, Inc. Senior Manager, Customer Analytics. Northbrook, Illinois. Crate and Barrel. View All Marketing Jobs …

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