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CMOs on the Move: April 30, 2013
www.dmnews.com

We have leading technology in social media management, marketing analytics, and content management, but we have historically under-invested in marketing,” says founder and CEO Mark Lancaster. ********************. Who it is: Maria Veltre, named CMO …

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5 Ways Social Media Makes You Part of the Cicada Swarm
feedproxy.google.com

If one breaks down the purpose of varying social media platforms into its most basic forms and apply a bit of abstract thinking, there are five ways in which social media bridges the gap between humans and cicadas.

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Google Glass: Creepy or Cool? [VIDEO]
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Soon you'll have retail access to long anticipated Google Glass. Hopefully your experience won't be as hilariously awful and emotionally harmful as these new parody videos from Grovo.

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10 Marketing Pain Points Killing ROI for Small Businesses
www.business2community.com

SMB CEOS can choose to focus on hundreds of different inbound marketing analytics from engagement to bounce rate, but few can afford the time to monitor more than a few. Key performance indicators (KPIs) are something of a silver bullet, because a few …

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APT SVP John Howard to Moderate Panel at Wharton Customer Analytics …
www.prweb.com

With over ten years of experience at APT, helping large-scale organizations achieve actionable data-driven insights, Howard is a leading expert in the field of Big Data and marketing analytics. “I look forward to moderating a panel of industry experts …

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Inbound Marketing: A Salesperson's Perspective
www.business2community.com

Best of all, because our marketing analytics software gives me an opportunity to see exactly where they've been on our site, I feel a familiarity with the consumer as well. I can better understand what their problem may be, what pain points they have …

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Social Media Tips for the Real Estate Industry
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Real estate is one industry that seems to be dipping their toes into social media, but has yet to dive in. Some real estate companies are making an effort at social media , but it’s a bit halfhearted and nothing done halfway will be successful.

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The Simple Guide to Understanding the Difference Between Paid, Owned and Earned Media [INFOGRAPHIC]
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For an industry that prides itself on producting content and campaigns that are easy for people to understand, social media marketing still has its share of jargon. Here is a simple guide to paid, earned and owned media.

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