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Vendors seek to address an increasingly complex list of …
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HAMPTON, N.H. (July 1, 2015) — Technology Business Research Inc.'s (TBR) special edition Digital Marketing Analytics Customer Research report, part of the Business Intelligence Customer Research Topical Reports …

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Social Startups: AddShoppers Helps Any Size Retailer Put a Price Tag on Social Sharing
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AddShoppers is the silver lining to social media for merchants. “In any business, you need to be able to measure things to manage them, especially in retail,” says West, who cofounded the leading social commerce platform for merchants with his 3tailer cofounder Chad Ledford. read more

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The Social Mojo of Oscar Predictions
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The Social Mojo of Oscar Predictions February 22, 2015 On the eve of the Academy Awards, I perused the Oscar oracles of several top media channels wondering how the box office factored into their Best Picture Oscar category picks. But I was also curious how wagering on the popular vote—social media sentiment—might hypothetically influence the […]

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Social Advocacy and Politics: 6 Reasons to Take Your Organization’s Social Media Program to the Next Level
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You might think that we are so deep into the social media age that every advocacy organization, policy think tank, news media outlet, political campaign, university, association, charity and foundation already fully embraces social media and optimizes their use of it across their organization. This is not true. While some organizations have developed a full-scale, […]

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Even American computers don't get sarcasm – Computer Business Review
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Machine learning is the next big step for marketing analytics, tools such as IBM's Watson are said to already be able to recognise irony and sarcasm. Clearly these tools have a long way to go till they are ubiquitous in the market and until they are a …

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Dropbox Is Reinventing Itself to Win More Love From IT
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Dropbox executives like to boast they own the enterprise file sync and share (EFSS) market. They don’t go right out and say it, but they’ll not so subtly point to their numbers — 500 million users and 200,000 business customers. The business customers all pay for their seats. Continue reading…

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How Can Social Media Benefit Your Job Search?
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How Can Social Media Benefit Your Job Search? March 02, 2015 Social media has moved on from ambiguous status updates about how much you miss your ex or sharing hundreds of pictures of cats. Now it can prove beneficial when it comes to searching for your next job.

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How long does reputation management take?
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Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation. The post How long does reputation management take? appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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