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5 Key Skill Sets of a Successful Content Marketer
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Although falling under the general umbrella of marketing, the role of a content marketer is quite different and unconventional from traditional marketing. The Content Marketing Institute defines content marketing as: “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with […]

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Are CMOs Experienced?
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Latest Jobs: Client Service Manager, Marketing Analytics. Mountain View, California. Reach Analytics, LLC. Assistant Editor. Maryland. Agora, Inc. Senior Manager, Customer Analytics. Northbrook, Illinois. Crate and Barrel. View All Marketing Jobs …

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Marketing analytics: It's now or never
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Because in today's world of multiple screens, networking and content proliferation, compounded by the intricate interplay of cross-world channels, platforms and technologies, the topic of marketing analytics and measurement is intimidating to most, if …

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Teradata Brings Big Data to Main Street – Hortonworks Hadoop Distro Helps #HadoopSummit
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Shhhh … I have a secret. Most Enterprises aren’t “all in” on Big Data. Not yet anyway. Ditto for Hadoop. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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Discussion Point: Records Management Influenced by Cloud, Collaboration Technologies
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The world continues to evolve and as it does so too do the tools and technologies we work with every day, including those that records managers must use. We gathered a group of experts and asked them whether or not the advance of these technologies changed the way they work. Their answers will certainly get […]

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Visible Technologies Adds Posts Scheduling, Improves Segmentation to Analytics Platform
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Social media marketing software provider, Visible Technologies has updated its enterprise-focused Visible Intelligence Platform  to improve the overall impact of social media campaigns. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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SnapChat Targets Tweens with SnapKidz
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SnapKidz is embedded within Snapchat and unlocks automatically when children indicate that their age is in fact under 13. The modified app however doesn’t allow younger children to save pictures however. But, they’re permitted to capture pictures and add captions and drawings to each.

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Social Media Advertising Dollars Should be Spent on Creating Great Content First
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A recent study conducted by BIA / Kelsey predicts that by 2017, social media advertising spending will have reached 11 billion dollars; a significant growth compared to 4.7 billion dollars last year. Business owners and investors are excited with this huge growth, but according to Ian Schafer, chief executive of Deep Focus, a full-service, interactive […]

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