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You are at the Center of the Conversation Prism
feedproxy.google.com

Excitement and turmoil aside, the Conversation Prism is in of itself, one of the industry’s most comprehensive visual studies of how we use networks and how that changes over time.

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IRI Acquires FreshLook
www.cspnet.com

"The FreshLook acquisition enables IRI to further improve its market leadership in providing the total view of the store which manufacturers and retailers want, integrate the two sets of information more efficiently and provide shopper marketing …

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Getting Your Website Included in Google's News Feed
feedproxy.google.com

The content found on newsfeeds typically comes from major news sites—The Wall Street Journal, CNN, ABC News, etc.—but this isn’t always the case. Google has a way of filtering out the great news content on the web, so if you’re a new news-centered website, you still have a chance to earn a few spaces on […]

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The Role of Social Media in SEO
feedproxy.google.com

If your content is of little or no value to your target audience, then in terms of ranking signals, this sends a powerful message to search engines. If similar sites are being talked about and shared more, then, all other signals being comparable the site generating less social buzz is going to lose out and […]

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Retailers' Budgets, Strategy Capitalize on Mobile Growth
www.diamonds.net

Forty percent of retailers surveyed plan to hire for open positions in marketing analytics in 2013, reflecting the need to consolidate the volume of marketing data to create more effective interaction and an improved customer experience. The study …

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Beyond the Tweet
www.marketingmag.com.au

They have integrated their Twitter activity into their marketing systems, established processes for interacting with social media and have a marketing analytics package to track who's responding to tweets and what they do next. Those apparently casual …

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What You're Missing Out On without Established Marketing Analytics
www.business2community.com

Marketing analytics allows marketers to glean insight from customer interactions across multiple channels in order to better understand customer expectations. Without this customer information, marketers are What You're Missing Out On without …

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Can Digital Save Retail?
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The path to purchase is an extremely fragmented, nebulous trail from brand awareness to the transaction, wherever that may take place, and beyond (to loyalty or even evangelism). Consumers are becoming less and less predictable while gathering more control of the messages they're exposed to.

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