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Write Social Media Posts at a Sixth Grade Reading Level
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I think it’s always helpful to understand the thought process and action for a successful social brand, even if they may not be easily replicatable by others. By creating accessible social content around relevant inbound content, they grew their audience. What’s not to like about that?

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Facebook News Feed Ads Dominate, Vindicate Exchange Model
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A new Adroll study shows that Facebook’s News Feed Ads are in fact generating phenomenal 21x higher click-through rates compared to standard web retargeting advertisements.

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SEO and How Popularity Comes Into Play
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Good links are always going to improve your SEO. While some less popular sites are beginning to find ways to earn lots of links they may not deserve, Google is starting to crack down even more on black hat tactics. As it becomes easier for the bots to pick out good, quality links, they will […]

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Content Marketing Strategy: What Does Relevance Really Mean?
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When we’re building audience archetypes or buying personas, what we’re really doing is trying to get into the heads of our prospective buyers, and figure out how they think, feel, and experience the world. We focus on the world they live in, their problems and desires, the things that stop them from getting what they […]

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Building Communities as a Trend Hunter [VIDEO]
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In this interview, Bryan Kramer and Jeremy Gutsch, of TrendHunter.com, look at building communities around the world that help to spot and translate the largest trends around the globe.

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Adobe Goes In on the Marketing Cloud Wars: Time to Get Your Popcorn Ready
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Adobe's purchase of Neolane may shake up the Marketing Cloud space more than Salesforce's acquisition of Exact Target. You cannot ignore the potential Adobe now has to be that one-stop shop for digital marketers in the enterprise needing to pull all phases together – online and offline. They own the market for content creation/optimization tools […]

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Shardul Pandey Talks To Keith Curtis, Director Of Movie "Software Wars"
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"The Internet is to some extent exchanging convenience for freedom, but that is also a simplistic perspective," says Keith Curtis. "The Internet is changing everything: education, business, science, culture. How many know of the Harlem Shake phenomenon? That is a trivial example, but it demonstrates a global mind and that physical distance is no longer […]

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UK's BSkyB Wins Case Against Microsoft Over Use Of “SkyDrive” Name In Europe; May Have To Drop Name Or Pay Fines
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Microsoft went big on pushing cloud services this week at its Build conference, but today it was dealt a blow for how it might get to market them in Europe. BSkyB, the pay-TV broadcaster partly owned by News Corp., won a judgement in the England and Wales High Court against the U.S. software giant for […]

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