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Webinar Q&A: How to Build an eMarketing Strategy to Drive Sales …
marketinginteractions.typepad.com

Thanks to the attendees of today's Swiftpage Thought Leader webinar series – you were terrific. I've made an attempt to answer some of the questions submitted during the webinar. There are more, and I'll try to get to them …

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Effective inbound marketing for nonprofit organizations
blog.lodestar.asu.edu

The word marketing is usually associated with profit generating tactics; however, inbound marketing is focused on organic growth. The goal is to attract people to your cause based on the relevance of the information you offer …

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SDL Fredhopper 7.5: Entire Product Catologs Personalized For Shoppers
www.cmswire.com

Ever since SDL bought Fredhopper in January 2010 it has been developing the technology to optimize the online shopping experience offered by retailers. Today with the release of v7.5, it has tweaked the Fredhopper technology again to offer retailers the ability to adapt an entire product catalog to target specific shoppers. Read full story… Follow […]

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Are Social Media and Community Management the Same Thing?: Notes from AOL and Internet Week New York
feedproxy.google.com

On Tuesday AOL hosted a Social Media Salon for Internet Week New York where the differences between social media and community management were discussed.

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ZZ Ward's App Uses Facebook to Plot When Fans Discovered Her Music
feeds.mashable.com

ZZ Ward, who Fuse TV recently proclaimed as one of 30 must-see artists at South by Southwest, just launched a web app that plots when fans first discovered her. How? The “365 Days of ZZ Ward” app uses Facebook’s Open Graph to browse users’ Facebook activity and plot their ZZ Ward-tagged status updates, photos and […]

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Customer Experiences: When Online and Real-World Shopping Cross Paths
www.cmswire.com

Online content, in store: TigerLogic’s Postano on a screen at Nine West. Consumers now have access to the Net wherever they go, and their customer experience extends from everywhere to almost everywhere. With online shopping blending into offline, CMSWire.com pinged customer experience management provider Empathica and enterprise data management/app development provider TigerLogic for their insights.  […]

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Getting the Vendor Back Into the Driver's Seat
www.cmswire.com

The last decade has seen major disruptions in software, completely reversing the power roles between vendor and user. It’s been said many times that the customer is king, and it couldn’t be truer.   Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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Acquia Revenue Doubles in a Year, Open Source Flourishing
www.cmswire.com

Drupal cloud services provider Acquia has reported its revenue more than doubled in 2012, a sign open source implementations are reaching an all time high in popularity. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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