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Walmart Acquires Predictive Analytics Platform Inkiru to Improve Online Presence
www.cmswire.com

Retail giant Walmart is traditionally an in-store business, but is lookingt to improve its web presence through the acquisition predictive analytics company Inkiru. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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Marketo Debuts Intelligent Targeting Tool in Wake of IPO
www.cmswire.com

Marketing automation vendor Marketo has debuted an intelligent targeting tool called the Customer Engagement engine in the wake of its US$ 80 million IPO. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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InfoReady Launches Marketing Intelligence Practice
www.mrweb.com

James Forbes Founded in 2008, InfoReady provides a range of data management, business intelligence and marketing analytics services to clients in the telecoms, financial services, utilities and retail sectors, from offices in Melbourne, Sydney and …

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gTLDs' Analytics and Big Data Impact on Brands' Marketing Strategies
www.clickz.com

Big data is abuzz today when it comes to ongoing market strategy with companies like Facebook, Twitter, Amazon, Google, among others offering staple tools by selling ads, analytics, maps, discount strategies, and more to big brands. Using data to drive …

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Accessibility as Strategy: The One-Way Conversation is Dead
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Tony Hsieh, CEO of Zappos, invented his business on accessibility to their customers. Today’s customers are social customers, so rather than measuring how little time each customer service rep spends on a resolution or general communication, Zappos built a model where employees are rewarded for spending more time conversing with their customers.

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Social Advocacy & Politics: All Secrecy and No Privacy in the Surveillance Society
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In the wake of the AP and Verizon phone record scandals and the Supreme Court’s decision to allow DNA swabbing of people arrested for “serious crimes,” people are finally questioning tradeoffs between freedom and security.

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Kognitio and Celebrus Technologies Collaborate on Digital Marketing Analytics …
www.globenewswire.com

NEWBURY, Berkshire, U.K. and NEW YORK, June 11, 2013 (GLOBE NEWSWIRE) — Kognitio, driving the convergence of Big Data, in-memory analytics and cloud computing, and Celebrus Technologies, provider of tag-free multi-channel digital big data …

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Facebook Ads About To Get A Big Facelift
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It seems strange to hear that Ads are getting more social with Facebook’s rollout of their new advertising platform. I mean, ads on Facebook should inherently be social, right? Well, Facebook thinks they can be better, and we love that about them!

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