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Facebook to Remove Sponsored Results
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Facebook is going to simplify their ad unit offerings. As part of that effort, Facebook is pulling the plug on it’s Sponsored results and focusing on the rollout of the Graph Search feature.

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SocialTwist Analyzes Influencers
www.mediapost.com

That's the goal of the Influencer's Quotient, or “iQ,” a new social marketing analytics offering from SocialTwist, which breaks down influence into measurable components including awareness, engagement, affiliation, and finally conversion, then …

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Study: Digital Advertising Found "Annoying and Invasive"
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Even in the ad world content plays an important role. 68% of UK users responded that ads should tell a unique story which mentioned John Lewis and Guiness as good examples. One of the main ingredients should be the humour factor of the story. Funny is the driver for happiness, and outplaces “sexy” ads.

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Socially Stephanie: Social Media for Authors
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This week, SMT's social media advice columnist helps a broke and bookless author-to-be in Brooklyn. Agents and publishers love it when an author has a good online presence (and following) in place before the debut book is even sold, but what's the best way to create one? Socially Stephanie weighs in.

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Wind deal bogged down by security issues
www.itworldcanada.com

Marketers struggle with analytics: GartnerBy: Nestor E. Arellano (6/13/2013 9:34:00 PM)While companies allocate a large amount of their marketing budgets to marketing analytics, organizations are still struggling to mine value from their … How retail …

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Windows Stores to open at Best Buy
www.itworldcanada.com

Marketers struggle with analytics: GartnerBy: Nestor E. Arellano (6/13/2013 9:34:00 PM)While companies allocate a large amount of their marketing budgets to marketing analytics, organizations are still struggling to mine value from their … How retail …

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2014: A Pivotal Year for Emerging Technology in Insurance
www.information-management.com

“2014 is a pivotal year, which means 2013 is a research year, a budgeting year, and then a lot will happen in 2014 in terms of adopting, particularly the business management technologies —predictive analytics, consumer marketing analytics, BPM …

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NSA Phone Tracking and the Impact of the Digital Age on Personal Privacy
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If you have tuned into any of the shout shows or news across the cable network board in the past couple weeks, you will have found no shortage of debates taking place among political pundits emphatically emitting their views. Some are crying it is a gross invasion of privacy, while others are contending it is […]

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