Brought to you by NGT Marketing Group
HERE0:3

Most Recent

6 Tips for Turning Big Data into Great Customer Experiences
feedproxy.google.com

The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. The good news is, there are technologies and tools that make it much easier to find the gold hidden in the […]

10
Like
Save
Watch Out: Google's Penguin 2.0 Is Fast Approaching
feedproxy.google.com

Last week Google’s Matt Cutts announced that Penguin 2.0 is a couple of weeks away, so if you’ve been partaking in black hat SEO tactics, it’s time to stop. Listen up and follow these steps to make certain that your site is safe and your ranking doesn’t get slammed.

2
Like
Save
Demand Metric Releases Report: Marketing Analytics in 2013
www.prweb.com

Demand Metric, a marketing advisory firm, announces the release of a report that summarizes its recently completed study on marketing analytics, Marketing Analytics 2013: Benchmarks, Insight and Advice. In April 2013, Demand Metric conducted a …

8
Like
Save
Marketing Analytics, Optimizing the Connected Customer Experience
www.clickz.com

Given the number of channels that email marketers must work with and the continued growth of mobile as a consumer viewport, I sat down with Christopher Nash, senior business optimization consultant at Sitecore, to get his perspective on strategies to …

4
Like
Save
Accenture CRM Veteran Develops Big Data Marketing Analytics Platform
data-informed.com

Marketers are looking to get the right message in front of the right person at the right time—and use data to do it. What if you had a suite of software that did all the heavy lifting, from data quality to campaign execution? That's the vision of Dale …

9
Like
Save
Google+: Weak Social Network or Critical Marketing Tool?
feedproxy.google.com

Looking at Google’s social media history, one could speculate that the company just doesn’t have a knack for that particular sector. But Google+ is poised to succeed. Why? Google hasn’t made its newest social network better than any other. They’ve simply made it count for more.

8
Like
Save
An Open Letter to Nutella: Why Did You Eliminate Your Greatest Marketing Asset?
feedproxy.google.com

Sara Rosso was a bona fide Nutella superfan: a consumer so passionate about Nutella that she had dedicated her precious time to furthering the brand’s cause. She was the type of fan that brand managers dream of. Then Nutella shut her down.

8
Like
Save
ANA introduces Marketing Analytics Leadership Award
www.btobonline.com

New York—In an effort to recognize the importance of analytics in marketing, the Association of National Advertisers is introducing the Marketing Analytics Leadership Award. The award, sponsored by marketing analytics firm MarketShare, offers a $50 …

4
Like
Save
The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
Google+
http://themarketingdigest.com/page/3361
LinkedIn