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The Psychology of Influence [INFOGRAPHIC]
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This is a fantastic infographic about the psychology of influence. A lot (if not all) of these are talked about in-depth in Robert Cialdini’s book Influence: The Psychology of Persuasion, but it’s a great visual primer of some of the psychological tactics that businesses use to sell you stuff.

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Social Media Lessons from @HillaryClinton
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Hillary Clinton added a new accomplishment to her long list of achievements on Monday when she made her debut on Twitter. Within hours of setting up her account, she had followed four, sent out her first (and thus far only) Tweet, and picked up over 180,000 followers.

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AgilOne Introduces Self-Learning Email Optimization Tool to Democratize Big …
www.marketwire.com

MOUNTAIN VIEW, CA–(Marketwired – Jun 12, 2013) – Following the introduction of AgilOne Enterprise Edition in November of 2012, the leader in cloud-based predictive marketing analytics, today announced the availability of AgilOne Email Edition to make …

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Google+ Niche Authority: The Next Big Thing
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The key to becoming an authority within your niche is to ensure your business is set up correctly to benefit from authored content, and then produce great content that people will want to consume and share with their friends and colleagues.

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Big data paying off for big companies: Report
www.ciol.com

"Big data wasn't really a commonly known term when I first started," said Kerem Tomak, Vice President of Marketing Analytics at Macys.com. "With all that data – and a 50 percent year-over-year growth rate – it's more than likely that the business …

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It's Not Just Teens Who Are Getting Over Facebook
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Overall Facebook usage in the UK is down nine percentage points from one year ago. What’s more, it seems the primary reason that many of those users have stopped visiting Facebook is because they’re fed up with social media marketing.

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Free Advice: Getting Started With Your Company Facebook Page
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If your business is looking to launch a social media program, a handy PowerPoint or flyer won’t be the resource you need to get started. Walmart spent 6 months of planning internally before they launched their social media program. Smaller businesses might be able to accomplish this in a month or two, but it’s not […]

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How the Social Shake-Up Created the Need for Get Satisfaction
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I had a chance to sit down with Wendy Lea, CEO of Get Satisfaction to discuss how some of the topics that you will see at the Social Shake-Up Conference created the need for companies like hers. The following is a transcript of our conversation.

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