A sales response within five minutes of obtaining an online sales lead can make or break a sale, but only five percent of companies actually respond within that time and many companies mis-estimate their own response times. Those are among the key takeaways from InsideSales.com’s report on the speed of sales responses in the Internet […]
The amount of tools available to users of file sharing platform Box has been added to with the company’s recent acquisition of Folders, an iOS cloud storage client. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job
This isn’t hard to respond to comments on some platforms like Facebook where most comments can be visibly seen on the post itself. However, mentions of your brand can be harder to track on forums you’re not a part of or on social networks like Twitter where you get a steady stream of content on […]
We’ve all sat through meetings that are teeming with buzzwords. Optimization! Synergy! Collaboration! Engagement! While some buzzwords actually have substance (i.e. big data), many people use (and overuse) buzzwords just to try to sound smart, when in fact, they have no idea what’s going on. Over the past 30 days, we’ve led you through the […]
To be effective on Twitter you need to setup a good workflow and learn how to schedule your Tweets to get the best impact with your audience. Scheduling your Tweets will save you time and help you be more productive with your social media. It is all too easy on social media to get distracted, […]
The number of “likes” on your Facebook page and the amount of followers on your Twitter account are not the only determiners of the efficacy of your social media marketing campaign. In fact, it may not be a true marker of the success of your strategies.
This is where big data and marketing analytics come into play for direct marketers. Gathering information from social media interactions, ad-clicks, email opt-ins, and newsletter subscriptions, etc. present marketers with an opportunity to paint a …
To collect, manage and analyze store transaction data, IGA is partnering with marketing analytics experts reach│influence. The company will assist participating retailers in the synchronizing of all transaction data into a secure database using …