“At the same time, marketing analytics, marketing mix optimization modeling, and simulation tools have come a long way in capturing the synergistic effects of bought, owned, and earned media and can help marketers lead their organization to higher …
Messages on Twitter with a question mark draw 52 percent fewer clicks for B2C companies and 39 percent fewer for B2B companies. So if you’re going to ask questions Facebook is the place to do it, but stay away from open-ended ones.
Facebook now supports hashtags, allowing users to find and follow popular and topical conversations on the site. Facebook affiliate Instagram, the photo sharing app, has also had hashtags for some time, so it is no surprise that Facebook has finally introduced them.
More digital marketing news from HP Discover is the last big piece of release news today. This time it comes in the shape of a major upgrade to the Autonomy content management system TeamSite that will offer marketers advanced capabilities in customer experience management (CXM) and multi-channel digital marketing. Read full story… Follow us on […]
Brand management software and DAM provider, Brandworkz has released version 5.1.2 of its software which now boasts improved speed and functionality. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job
The online-only service, which publishes its work under a Creative Commons license, beat out some of the biggest U.S. newspapers to win the honor for its three-part investigative series “The Dilbit Disaster: Inside the Biggest Oil Spill You’ve Never Heard Of.”
Twitter, Instagram, Google+ now Facebook. #Finally. But before you start hashtagging in your next Facebook post, what about your privacy? Here are a few questions that Facebook hashtags have brought to mind: