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Adobe Systems Completes $600M Acquisition Of Conversational Marketing …
techcrunch.com

Adobe Systems announced today that it has completed its acquisition of Neolane, a conversational marketing company with annual revenue of just under $60 million. As we reported at the end of last month, the deal is worth $600 million in cash and adds a …

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Make Better Business Decisions by Conducting Consumer Research on Social Media
feedproxy.google.com

Consumer research can be time intensive, costly, and can yield questionable results as a result of the unnatural conditions under which participants are questioned. Have you ever thought about utilizing social media as a supplement, or outright replacement to more traditional methods?

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A Rant About the Proper Use of #Hashtags
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By misusing hashtags, you are only turning people off, and thereby reducing the effectiveness of them for those who are trying to use them properly. Here are a few rules you should follow when choosing and using hashtags, so as to make them both effective and unobtrusive.

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Online retailers revisit digital marketing campaigns
www.fibre2fashion.com

Many retailers are adjusting their staffing accordingly, smartly bolstering marketing budget allocations for search and email with investments in skill sets and staff. Forty percent of retailers surveyed plan to hire for open positions in marketing …

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SAP Leadership Shuffles co-CEO to Supervisory Board
www.cmswire.com

SAP is under the control of CEO Bill McDermott now after co-CEO Jim Hagemann Snabe stepped down over the weekend to join company co-founder Hasso Plattner on the supervisory board.   Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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How the New Gmail Tabs Could Change Email Marketing
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With Gmail's new tabs feature, deleting unread emails is even easier than before – and not everyone is convinced the new Gmail interface is worth the switch. How can email marketers ensure their emails are filtered into the correct tab, let alone checked? Here are a few items to consider.

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Criteria for Picking the Right Video Player for WordPress
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Adding videos to WordPress is a great way to enhance your blog posts and bring life to your site. It will also draw in new viewers and keep them coming back for more. However, there are some criteria which must be met when choosing the right video player for WordPress.

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Social Literacy as a Competitive Advantage
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Social literacy refers to knowing how to use social tools and platforms to find and gather information, share thoughts, and generate discussion. But don't forget about the potential of socially literate employees who use these tools and services to increase their own competence and thus the competence of the business.

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