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Best practices for branded web series
www.imediaconnection.com

ReserveGroup added Affiliate Marketing, Analytics & Reporting, Brand Marketing, Social Media Management to their categories. Don Jagoda Associates added Brand Marketing, Gaming Marketing, Mobile Marketing & Development, Web Development to their …

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Go-to-market launch advice for entrepreneurs
www.boston.com

Steve Pogorzelski is the former president of Monster.com and current CEO of ClickFuel, the provider of Fuel Station, a marketing analytics and performance management solution for small to medium-sized businesses (SMBs). This blog is not written or …

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Unignorable Stats About How Social Media Influences Purchase Behaviour
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While I certainly don’t have a silver bullet response to help everyone understand the actual quantitative value of social media marketing, there are some incredibly compelling stats I’m going to share here to help you understand just how important social platforms can be to your business.

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Marketo Review — Powerful Marketing Automation
www.business2community.com

… includes many different functions to support inbound and outbound marketing, such as email marketing, landing page & form creation, lead management, CRM integration, social marketing, event marketing, marketing budgeting, and marketing analytics.

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Aberdeen Group Publishes Marketing Effectiveness and Strategy, HCM, and …
www.marketwatch.com

The "Building the New Database of Intentions with Real-time Marketing Analytics" research study by Trip Kucera, Senior Research Analyst for Aberdeen's Marketing Effectiveness and Strategy practice, explores the use of databases in marketing, in …

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How Facebook Hashtags Can Impact Brands
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Facebook has finally announced that they be launching clickable hashtags on the social media platform, similar to other services such as Pinterest, Instagram,Twitter & tumblr. Hashtags on Facebook will allow users to add context to a post or indicate that’s it’s part of a larger discussion.

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The Keys to a Successful SEO Agency Client Relationship
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Working with an SEO agency is all about asking questions. Test them and make sure that they know their stuff, and ask them specific questions about your business. You have to remember that you’re in control here, and the better and more open relationship you have with your agency, the more successful you will be.

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Mobile Games Not As Popular With Millennials, Compared With Other Smartphone Users
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At the SourceDigital13 conference this morning, Flurry CEO Simon Khalaf offered a look into how mobile users on iOS are spending their time in apps, as well as the differences between men and women’s app usage, and trends particular to advertisers’ favorite demographic (those aged 25 to 34), the latter which led to some surprises. Flurry, […]

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