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8 recursos novos e pouco apreciados de marketing do Google – Parte 01
imasters.com.br

Universal Analytics (em beta) é capaz de mudar a maneira como usamos e pensamos sobre marketing analytics. Esse sucessor do Google Analytics vai trazer um melhor desempenho e, mais importante, uma nova funcionalidade e flexibilidade para seu …

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Forrester: Retailers using digital marketing to capitalise on mobile traffic
www.ashdowngroup.com

Furthermore, some 40 per cent of retailers plan to hire for open positions in marketing analytics in 2013, showing how organisations must wrestle down volumes of marketing data to develop more effective interactions. The study also found that almost …

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Could Snapchat Change the Way We Use Social Media?
feedproxy.google.com

Could apps like Snapchat lead to more 'temporary' social media use and a different way of thinking about how we curate our online presence? Jurgenson envisages that the rise of temporary social media apps like Snapchat could create an anti-nostalgia, which frees us to forget.

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Social Advocacy & Politics: Climate Change Does Not Cause Sharknados
feedproxy.google.com

The hashtag #Sharknado exploded onto Twitter last week. Now perhaps it is a stretch to call the SyFy Network movie Sharknado art, but it is reasonably pop art. And it certainly has expanded the number of participants in the national climate change conversation. Hopefully for the better.

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Web Versus Mobile Analytics [Infographic]
www.marketingprofs.com

Average Value of a Facebook Brand Fan Increases 28% · Four Foundational Elements of Marketing Analytics Success · Email Open and Click-Through Rates: Benchmarks by Vertical · How to Use Google Analytics to Increase E-Commerce Sales. JavaScript …

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iPhone Most Social Device, Claims New Study From ShareThis
feedproxy.google.com

The mobile web is more social than the desktop web, and among mobile devices, the iPhone is the most social. These are the new findings from Palo Alto-based publisher platform ShareThis, which is today releasing data from a large study of social behavior across devices. The study compared billions of social actions across both desktop web […]

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Book Review: The Seven Success Factors of Social Business Strategy by Brian Solis and Charlene Li
feedproxy.google.com

While this eBook is most appropriate for the enterprise organization, the strategic advice within provides a solid framework with a foundation in long-term business objectives that are applicable to businesses of any size. The reader will find guidance to create a strategic plan with defined goals, guidelines and processes that will scale a cohesive social […]

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SIGMA Marketing Insights Announces Leaders of New Client Engagement Group
www.prweb.com

The move advances the new strategic turn for SIGMA, which continues to invest in marketing analytics and customer intelligence technology to help clients drive more revenue from their customer data. At the center of SIGMA's new Open Source strategy is …

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