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Watch Out Meerkat and Periscope – Facebook Introduces Live-Streaming
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Given Facebook’s push to become the leader in online video, it was probably only a matter of time till they introduced their own live-streaming functionality. In an official blog post, Facebook has introduced a new live video element for Facebook Mentions, the celebrity-only app that enables public figures to interact with their fans on The Social Network. 

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How To Isolate KPIs In Your Analytics Reports: Interview With Jonathan Kressaty
www.searchenginejournal.com

As part of our SEJ interview series, I recently caught up with Jonathan Kressaty from Levers to discuss analytics. As the founder of a marketing analytics company, Jonathan is an analytics expert. I took this opportunity with him to ask what the number …

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Marketing analytics: Demystifying the process | SmartBlogs …
smartblogs.com

Let's start with an old joke about marketing. “Half of my marketing budget is wasted, I just do not know which half!” Sound familiar? The days of what m.

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CDO Roadmap: Craft Strategy, Avoid New-Tool Tsunami
www.cmswire.com

2014: The year of digital? That wouldn’t be accurate since we are well into the era of digital. But it’s here — and today we share insight from one of digital’s biggest fans, David Mathison, the curator for the Chief Digital Officer Summit. As we embark on the next 365, we asked Mathison to explain […]

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Money and More: It Pays To Be a B*DAS* Developer [Infographic]
www.cmswire.com

With big data and analytics being all the rage, hiring a Big Data, Analytics Software (thus the term B*DAS*) developer is no easy task. “Developers are the kingmakers,” explained Matt Asay, vice president of mobile at Adobe. At the time he said that, he was working at MongoDB. And the job rate for this kind […]

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TapAnalytics Digital Marketing Platform Delivers ROI at Aspen Marketing
www.prweb.com

We are delighted to be Aspen Marketing's analytics platform of choice.” Aspen Marketing's Local Division challenge was to find a solution that integrates reporting and analysis for their comprehensive campaigns, including both print and digital …

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All The Social Ladies: Veronique Ricardoni of Likeable Mexico [Podcast]
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In a new ‘All the Social Ladies’ podcast, Carrie Kerpen speaks with Veronique Ricardoni, Managing Director of Likeable Mexico.

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How Does Your Organization Define Innovation?
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The first, and arguably most common, sees innovation as the creation of truly unique things. These groundbreaking discoveries are indeed incredibly valuable, but they’re also pretty rare. Much more common is a recombination of already existing things in new ways. read more

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