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The SEM automation primer
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Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for. The post The SEM automation primer appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Retailers Reveal Customer Analytics Best Practices in Marketing Intelligence …
www.marketwired.com

SAN FRANCISCO, CA–(Marketwired – Oct 8, 2013) – Join marketers from apparel, sporting goods, home décor, home furnishings and other retail segments to explore the strategies and best practices that are transforming consumer marketing. From the …

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ReachLocal Inc. (RLOC) Jumps 5.59% on January 08
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ReachLocal, Inc., offers online marketing and reporting solutions including search engine marketing, displays advertising, remarketing and online marketing analytics, each targeted to the small & medium business market. ReachLocal Inc. is based out of …

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4 Common Mistakes to Avoid When Creating Personas
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Creating audience personas is a crucial task in your content process, but there are some common mistakes you need to avoid.

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How Facebook’s News Feed Algorithm Works (and What’s Coming Next)
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Facebook’s VP of News Feed Adam Mosseri recently presented a session on how the News Feed works and what they’re looking to introduce next. 

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TMP Worldwide to Demystify Recruitment Marketing Analytics in Upcoming Webinar
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Recruitment marketing is a smart way to help find that next great hire but only if the process makes sense. However, the nature of the application process creates a set of unique challenges for organizations looking to accurately determine the source …

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The unexpected impact of Google automated ad extensions
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What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Columnist Michelle Cruz explains. The post The unexpected impact of Google automated ad extensions appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Is Your Email Optimized For Mobile?
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With the help of smartphones and tablets, more email is now being read on mobile devices (36%) then on a desktop client (33%) or via webmail (31%). According to a 2012 study done by Litmus, email opens have also skyrocketed, as a full 80% of emails seen on a mobile device are now actually looked […]

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