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The Direct Marketing Competitive Edge: How to Establish & Keep It
www.business2community.com

This is where big data and marketing analytics come into play for direct marketers. Gathering information from social media interactions, ad-clicks, email opt-ins, and newsletter subscriptions, etc. present marketers with an opportunity to paint a …

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IGA Launches IGA Performance Insights Marketing Program
www.perishablenews.com

To collect, manage and analyze store transaction data, IGA is partnering with marketing analytics experts reach│influence. The company will assist participating retailers in the synchronizing of all transaction data into a secure database using …

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The Critical Role of Conceptual Analytics in Conversational Marketing
www.business2community.com

Last year, Forbes published an article on marketing analytics called “Using Marketing Analytics: I Do, Therefore, I Think.” Statistics from a February 2012 CMO Survey found that organizations intended to increase the marketing analytics portion of …

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Location-Based Listening & Analytics
marketingland.com

During a recent interview with colleague and co-author of Digital Marketing Analytics, Chuck Hemann, he explained, ”to date, social media monitoring has been helpful to marketers who wanted to understand how customers perceived the brand. As marketing …

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Informly Brings Content Marketing Analytics to Small Business
www.prweb.com

Informly have recently launched their Content Marketing Analytics service for small business owners and bloggers. Informly launched last year as an analytics dashboard for small business owners. Since then the need for more specific data on how …

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Social Media: Employees Are Your Best Brand Advocates
feedproxy.google.com

One of the most under-leveraged resources for many brands, within social media, comes from within: their employees. Research has continuously shown that people trust word of mouth or recommendations anonymously or via personal networks. So then this raises the question – why don’t more companies leverage the support of their employees?

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6 Reasons Your Blog Content Won’t Go Viral
feedproxy.google.com

In order to help your content spread, you have to reduce the friction of sharing. In other words, make it very easy to share via Facebook, LinkedIn Twitter, Pinterest and via email. And no, don’t hide it at the bottom as a tiny button that needs to be expanded to show the real sharing buttons.

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Five Reports For Measuring B2B Marketing Effectiveness
searchengineland.com

A recent article on MarketingSherpa discussed their latest survey report on marketing analytics, which indicates that 42% of marketers surveyed believe the ability to act on data to be the most significant challenge they face. Combining data from …

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