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Location-Based Listening & Analytics
marketingland.com

During a recent interview with colleague and co-author of Digital Marketing Analytics, Chuck Hemann, he explained, ”to date, social media monitoring has been helpful to marketers who wanted to understand how customers perceived the brand. As marketing …

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Informly Brings Content Marketing Analytics to Small Business
www.prweb.com

Informly have recently launched their Content Marketing Analytics service for small business owners and bloggers. Informly launched last year as an analytics dashboard for small business owners. Since then the need for more specific data on how …

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Social Media: Employees Are Your Best Brand Advocates
feedproxy.google.com

One of the most under-leveraged resources for many brands, within social media, comes from within: their employees. Research has continuously shown that people trust word of mouth or recommendations anonymously or via personal networks. So then this raises the question – why don’t more companies leverage the support of their employees?

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6 Reasons Your Blog Content Won’t Go Viral
feedproxy.google.com

In order to help your content spread, you have to reduce the friction of sharing. In other words, make it very easy to share via Facebook, LinkedIn Twitter, Pinterest and via email. And no, don’t hide it at the bottom as a tiny button that needs to be expanded to show the real sharing buttons.

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Five Reports For Measuring B2B Marketing Effectiveness
searchengineland.com

A recent article on MarketingSherpa discussed their latest survey report on marketing analytics, which indicates that 42% of marketers surveyed believe the ability to act on data to be the most significant challenge they face. Combining data from …

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Lack Of Funds Stifles Marketing, New Models, Analytics Needed
www.mediapost.com

Nearly 48% admit they will spend more on managing customer data, 40% will increase budget spend on Web analytics, and 39% will spend more on marketing analytics. Some 55% of marketing executives said they were satisfied with the level of …

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Anametrix and 22squared Partner for Marketing Analytics Domination
online.wsj.com

Anametrix today announced its partnership with 22squared, the fifth-largest, full-service, independent advertising agency in the U.S. The agency will use the Anametrix cloud-based, real-time marketing analytics platform to optimize results reporting …

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6 Tips for Turning Big Data into Great Customer Experiences
feedproxy.google.com

The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. The good news is, there are technologies and tools that make it much easier to find the gold hidden in the […]

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