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ABC's 'Nashville' gets $13.25M in perks for season 2
www.wbir.com

"It's a mutually beneficial relationship," said O'Neill, CEO of [meta]marketer, a marketing analytics and strategy firm. " 'Nashville' the show doesn't really exist without Nashville the city, and Nashville the city benefits greatly, to the tune of the …

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SmartSource Advances Multi-Channel Marketing for Marketing Service …
www.prweb.com

This enables our partners to execute cross-channel marketing programs for their brands that deliver relevant offers throughout the customer lifecycle, while leveraging marketing analytics to modify and enhance campaigns in real-time.” About SmartSource

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Marketo's 1000th Blog Post: Our Modern Marketing Definition Revisited
www.customerthink.com

As a result, we've seen an explosion in innovation in marketing technology, with thousands of solutions in categories ranging from as social ad management and content curation to marketing analytics and predictive scoring to website optimization and more.

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Digital Ad Spend Grows, But What About Investment? [INFOGRAPHIC]
feedproxy.google.com

From an industry point of view, growth in digital advertising indicates a certain level of health. It shows that digital has firmly moved out of the experimental mode and is now a core part of a marketer’s arsenal. But it also raises significant questions – after all, if spending is increasing, are we also seeing […]

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Social Advocacy & Politics: Why Facebook Hashtags Matter for Political Campaigns
feedproxy.google.com

Assuming Facebook users embrace the new hashtag by clicking through to check out the conversations they link to, Facebook outreach can now be expansive, like Twitter (but to more people). With hashtags, Facebook becomes a vast, fluid network, where your extended, adjacent and far-off networks are now reachable.

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Upstart | Becky Wang, Head of Data Strategy, Droga5
www.smartplanet.com

Still unsure of her career goals, Wang attended the Twitter 140 Conference in 2008. There she met One.Tel founder Jodee Rich. He'd just launched the social media marketing analytics company PeopleBrowser, and needed someone to help sell the service …

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Email Customer Acquisition Rates Solid
www.mediapost.com

That said, fashion brands find many of their best customers in densely populated coastal states, according to Custora. The marketing analytics vendor derived its findings from data spanning 72 million customers from 86 U.S. retailers across 14 industries.

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Women Financial Advisors Are Not Well-Represented in States with the Largest …
www.globenewswire.com

"The findings demonstrate the value using marketing analytics to develop an integrated view across the industry and its clients. Here, we are assessing only one aspect of the total market. Whenever you assess specific market segments, or firms' markets …

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