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Social Media Networks: Robot Friends with Off Switches
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You can go “off grid.” You can turn off your email. In unplugging yourself from your social media networks and the online world, I posit what you’re really doing is unplugging your robot friends till you want to deal with them again. Friends have become objects of convenience.

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The Matrix: The CMO Community
www.marketingweek.co.uk

They are: talent, leadership and marketing excellence; global brands and emerging markets; citizenship, corporate social responsibility and reputation; data, CRM and marketing analytics and the brand challenge in the digital and social world (see What …

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How Semantic Search is Changing Everything
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Semantic search is changing everything. From the way traditional marketing is done to the way social media connections are now forged, the web is forcing us to create more transparent, honest connections than ever before.

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Can We Weather the Perfect Data Storm? [INFOGRAPHIC]
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A digital deluge is coming. What does this mean for you? It could very well mean network slow downs and higher subscription costs. In the future, it’s likely that our networks will need 1000x more bandwidth.

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The 3 Step Approach to Marketing Analytics: Step 1 – Understand
www.business2community.com

In a previous post “A 3-Step Approach to Marketing Analytics” we outlined a simple methodology for the application of measurement and analytics in marketing. Despite widespread acceptance of the need to be more analytical and metric oriented in …

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Make Marketing More Efficient by Embedding Analytics on Top KPIs
www.business2community.com

Although your marketing automation software provides marketing analytics that allow you to manage the outbound marketing efforts that generate leads to feed your pipeline, embedded analytics can help you focus your marketing efforts to deliver the most …

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Bulldog Solutions Announces New Revenue Analytics Platform
www.prnewswire.com

Sixty-six percent of marketers in over 1,200 companies said that acting on data to improve marketing performance was their number one priority for marketing analytics, according to a 2013 MarketingSherpa survey of marketing leaders. That inability to …

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Content Marketing Isn’t for Everybody
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A brand is essentially the sum of what people say about it. We’re connected and social now. And that’s not all. We’re hypercritical, hyperactive and so hyper-online, we’re barely offline when we sleep. Scheduling our content to publish while we’re snoring is easy. There are apps for that.

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