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PR Firms: How Do You Know It's the Right Fit?
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Communications is not a science; it’s an art so it’s very difficult to put data around hiring a firm. But if you like the people, like their philosophy, and they do all of the things listed in this post (and can prove it through case studies and references), you’ll have a good match.

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Close A Round With New "Inbound" Tools And Techniques On AngelList
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Editor’s note: Antony Brydon, an entrepreneur who has raised ten seed, debt, and venture rounds for four startups in the last decade and is currently a co-founder at Directly. Follow him on Twitter @abrydon. Last week, my company Directly closed a $1.75 million seed round using an “inbound” approach to fundraising. In past ventures, we’d used the “outbound” […]

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Why Amazon Is Part of a Story That Has Nothing to Do With It
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By now we’ve seen everything that could possibly be debated, discussed, dismissed, disputed about Jeff Bezos’s buy of the Washington Post. Every media pundit and speculator puts Amazon at the center of the narrative, but Amazon didn’t buy the Washington Post: Jeff Bezos did.

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What Shark Week and "Sharknado" Can Teach Marketers and Retailers
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Think about just how much the word "shark" has permeated American pop culture over the past month or so. According to Charles Riotto, "Sharks have captured the imagination of consumers around the world, with shows and events focused on these intriguing creatures becoming more popular than ever."

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How to learn to stop worrying and love machine learning
gigaom.com

Predictive analytics specialist NICE has acquired Causata, a marketing analytics startup built around a core of big… This is interesting: A fraud-detection company built on Google's Prediction API. Jul. 31, 2013. A startup called Pondera Solutions …

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Google Introduces “Manual Webspam Action” Feature in Webmaster Tools
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Google introduced the “Manual Webspam Action” viewer feature in Webmaster Tools, a much awaited feature requested by webmasters and website owners. This feature is located under “Search Traffic” Section and labeled “Manual Actions”.

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Enterprise Web Analytics Tools 2013: Updated Marketer's Guide
marketingland.com

Terms such as “digital analytics,” “customer analytics,” and “marketing analytics” are increasingly being used to describe the multichannel integration and analytical capabilities that enterprises seek from web analytics tools.

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Infinity Direct Expands Marketing Analytics | Infinity Direct Blog
www.infinitydirect.com

Infinity Direct Expands Marketing Analytics. by Victoria Wise on August 9, 2013. Todd. Infinity Direct is enhancing our longtime emphasis on data-driven marketing by bringing advanced analytics capabilities in-house. We have recently hired …

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