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SAS(R) Customer Intelligence Redesigned to Improve Marketing Results with …
online.wsj.com

SAS Customer Intelligence now has four of SAS' top-selling marketing analytics products — SAS Marketing Automation, SAS Marketing Optimization, SAS Real-Time Decision Manager and SAS Digital Marketing — integrated into a single Web-based …

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Socially Stephanie: Social Media Time Management
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In the inaugural post of our new social media advice column, social media pro Stephanie Frasco has some tips for Knackered Knitter in Nashville, who wants to know how to build up a social media presence for her knitting company…AND find time to actually knit.

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Twitter Amplify Promotes Brands Across Multiple Screens
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Hot on the heels of the micro-blogging site’s most recent marketing tool, the lead generation card, Twitter has introduced another new feature to help brands advertise online: Twitter Amplify. Twitter Amplify takes advantage of the multi-screen viewing activity of many Twitter users by showing commercials before sporting clips posted in real-time during tournaments, games and […]

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How to Recruit Big Data Talent When You're Not Google or Facebook
data-informed.com

… McKinsey Report: Big Data at Center of Disruptive Technologies · Pattern, Open Source Framework, Aims to Accelerate Analytics on Hadoop · Accenture CRM Veteran Develops Big Data Marketing Analytics Platform · Getting Your Business Ready for GIS …

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Webinar to Reveal First Look at Independent Research Firm's New 'Marketing …
www.marketwatch.com

"Forrester's comprehensive analysis, covering over 60 individual evaluation criteria, tracks the ongoing transformation of the marketing analytics field, including how traditional marketing and mix analytic methods are changing to fit the reality of a …

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ANA and MarketShare Launch New $50000 Marketing Analytics Leadership …
whattheythink.com

The Marketing Analytics Leadership Award spotlights and celebrates today's rapid adoption of analytics in planning and measuring marketing investments. The nomination process begins immediately, and will close August 1, 2013. The inaugural award will …

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Subcultures: Big Opportunity for Social Brands to Generate Value
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Subcultures are a big opportunity for Social Brands to generate value. During Digital Shoreditch 2013, we've discussed about how marketers need to re-think their targeting, understanding and consideration of consumers. Subcultures are a critical "life force" for brand equity as social networks rise through cultural mash-ups and phenomenons.

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AXIAL360 Expands Marketing Capabilities With KXEN's Predictive Analytics
eon.businesswire.com

Release Tags. big data · business intelligence · crm analytics · CRM Lifecycle · Customer Analytics · customer life cycle analytics · Data Mining · data warehousing · Marketing Analytics · Predictive Analytics · Predictive Modeling …

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