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B2B Sales? Do Your Homework!
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Look up the prospect first. The Internet is full of good stuff such as company websites, LinkedIn profiles, and Twitter feeds. Find out if this prospect is who you think they are. If not, move along. Fish where the fish are. Ask yourself, what problem are you solving? Before launching into your pitch, find out […]

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Ramin Mikaili Joins Prophet as Partner
www.sys-con.com

CHICAGO, June 25, 2013 /PRNewswire/ — Ramin Mikaili, Ph.D., a consultant with more than 25 years of experience, largely with a focus on marketing analytics, has joined Prophet as a partner. He will be based in the firm's Chicago office. As part of …

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Marketing analytics: it's now or never
www.campaignasia.com

Because in today's world of multiple screens, networking and content proliferation, compounded by the intricate interplay of cross-world channels, platforms and technologies, the topic of marketing analytics and measurement is intimidating to most, if …

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Anatomy of a Power Tweet [INFOGRAPHIC]
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Tweets fly by in a blink of an eye. Use these tips to power your tweets up and lengthen their life. Write an interesting or intriguing headline with searchable keywords. Keep your tweet action oriented. Keep tweets at 120 characters or less to allow room for retweeting.

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Three Counterintuitive Ideas for Making Your Growth Strategies Work
www.marketingprofs.com

Four Foundational Elements of Marketing Analytics Success · A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [ · A New Don: How the Sales Profession Has Evolved Since … Build a Customer-Centric Marketing Automation Strategy.

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Hadoop-as-a-Service Market is Growing at 54.9% CAGR to Reach $13.9 Billion …
cloudtimes.org

Hadoop is widely used in the vertical business processes for various customer related analysis such as clickstream analysis, marketing analytics, processing machine generated data, processing digital content and web text processing. The worldwide …

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Instagram Video: What You Need to Know
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Instagram took a pass on looping. Looping is popular thanks to the current internet subculture of posting animated GIFs. Vine does this with videos. Instagram has stuck to a more traditional YouTube play-once approach. Vines are now being shared more often on Twitter than Instagram photos. Instagram has also seen erosion of Twitter usage caused […]

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ANGOSS Software Corporation : New Customer Analytics Video Series
www.4-traders.com

Businesses are now able to collect more data about their customers than ever before, and are planning to increase their marketing analytics capabilities in these areas: Customer Segmentation: Understand the market landscape and customer characteristics …

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