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The B2B Buyer's Journey: Are You on the Right Path? [Infographic]
www.cmswire.com

The customer journey has been well documented for those us who market directly to the consumer. But what about those who market and sell to other businesses? The customer journey for B2B looks a little bit different. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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A Timeline of How Marketing Got Personal [Infographic]
www.cmswire.com

Marketing is a continually evolving field; an evolvement that is highlighted in an infographic from Infogroup Targeting Solutions that looks at marketing tools and strategies from the last 50 years. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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When Social Media Became Unavoidable
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In 2012, Facebook and Twitter boasted a combined user base of more than 1.5 billion users. With over 25 billion Tweets and 30 billion shared statuses a month on Facebook, social media has transformed how people share information.

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Pulse Group launches big-data firm Pulsate across APAC
www.campaignasia.com

Marketing analytics: it's now or never · Five marketing consequences of China's growing economic footprint · Scaling the Customer Conversation · Asian consumers most likely to respond to designer labels, ads: Nielsen · DATA POINTS: Label-conscious …

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Starcom MediaVest China hires Vivian Zhu from Razorfish San Francisco
www.campaignasia.com

Marketing analytics: it's now or never · Five marketing consequences of China's growing economic footprint · Scaling the Customer Conversation · Asian consumers most likely to respond to designer labels, ads: Nielsen · DATA POINTS: Label-conscious …

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Ignite makes two management appointments
www.campaignasia.com

Marketing analytics: it's now or never · Five marketing consequences of China's growing economic footprint · Scaling the Customer Conversation · Asian consumers most likely to respond to designer labels, ads: Nielsen · DATA POINTS: Label-conscious …

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Branding for Small Business: Lessons from Big Businesses
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When you make the effort to inspire, amuse, or simply connect with your audience, the results can be just the boost your brand needs.

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Social Advocacy & Politics: Bill Clinton vs. Hillary Clinton on Twitter
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After resisting for years, both Bill and Hillary Clinton joined Twitter. Their welcomes were huge, with Hillary racking up over 440,000 followers within 36 hour. And Bill launched his Twitter presence with the Colbert bump, as Stephen Colbert practically shamed him onto Twitter on TV.

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