Social media optimization (SMO) was originally designed to drive traffic from social media sites, but good SMO will now drive traffic from both direct social site referrals and from search engines. This article explores the history of SMO, its relationship to SEO and 7 steps to optimizing your SMO.
To help their customers, SONY Pro USA has taken to social media to build and nourish their small community of professionals. When Eng took over in early 2012, he used Radian6 to research all of the business’s product names and numbers. As he discovered mentions, he was able to engage, inviting users to send images.
Google+ is spending a good chunk of time in its "terrible 2s” pushing features that make it easier for businesses to collaborate in its social networking enterprise. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job
There’s always plenty of news in the Big Data world and, try as we might, we can’t cover it all; so we’re highlighting a few of the items that made us take notice and offering a wee-bit of context around it. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find […]
SDL has announced it plans to integrate Webtrends’ Streams technology into its Intelligent Marketing Suite, a way to gather real time customer data for improved analytics and customer experiences. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job
We live in an age where the Mad Men of advertising wrestle with the Math Men of marketing analytics. Is the creative the most important element? Is the data? I say, "Pooh" to anyone trying to have this debate. The fact is that data-driven marketing is …
According to the Emory Sports Marketing Analytics program, the Cincinnati Bengals have the 19th-best fanbase of the 32 teams in the NFL: In our series of fan base analyses across leagues, we adjust for these complicating factors using a revenue premium …
In yesterday’s The Three Things, Lindsay Bell-Wheeler linked to a New York Times article about the opt-out generation of women who have quit their careers to raise their families and have decided to work inside the home. It made both of our blood boil.