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ANGOSS Software Corporation : New Customer Analytics Video Series
www.4-traders.com

Businesses are now able to collect more data about their customers than ever before, and are planning to increase their marketing analytics capabilities in these areas: Customer Segmentation: Understand the market landscape and customer characteristics …

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VML agrees to acquire majority stake in digital marketing agency Native
www.webwire.com

NATIVE provides a full range of services including creative, design, technology execution, marketing analytics, digital media buying and social media management. The agency was formed in 2010 through a three way merger and employs 160 people in …

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A 3-Step Approach to Marketing Analytics: Step 3 – Monitor
www.business2community.com

In order to get a better understanding of how marketing analytics can be used to benefit campaigns, we have dissected the process into 3 steps – understand, execute, and monitor. The goal of marketing analytics is leverage customer data for insights …

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5 Reasons Social Media Enables Genuine Education
feedproxy.google.com

Social media can enable a voice, a personality and most of all, an activation. But another purpose social has is education, and not just “education.” Social media is a user seeking out knowledge he or she wants – it is a direct connection to the knowledge someone thirsts for. Hard to beat, huh?

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Symantec: Mobile Devices Are Now Becoming Hostages Held for Ransom
www.cmswire.com

Mobile devices have truly grown up. Security firm Symantec has found what it believes is the first ransomeware threat that targets mobile devices.  Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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The Meta Community of Practice: Storing Context with Records
www.cmswire.com

A decade ago the phenomenon of the online social experience didn’t even exist. Now it’s matured from being labeled as a fad, to being branded as a type of media, to finally becoming a relevant, useful part of the organizational enterprise. So — what’s next? From where I sit — the next phase will be […]

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Google Updates Google Groups: Adds Task Management, New Moderation Tools
www.cmswire.com

In today’s digital workspace it’s all about collaboration, integration, user management, which is something that Google took into account with its most recent update to Google Groups. Read full story… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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“Nashville” incentives spur debate
blogs.tennessean.com

“It's a mutually beneficial relationship,” said O'Neill, CEO of [meta]marketer, a marketing analytics and strategy firm. “ 'Nashville' the show doesn't really exist without Nashville the city, and Nashville the city benefits greatly, to the tune of the …

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