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10 Questions to Ask When Choosing an Email Marketing Service
www.entrepreneur.com

Acquiring new customers via email marketing has quadrupled since 2009 and now comprises some 7.5 percent of all gained customers, according to a recent report from Custora, a New York City-based marketing analytics firm. If your business isn't tapping …

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Halt the Virtual Press! Social Media Crisis Control
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What isn’t happening at most companies and agencies – and isn’t talked about very much – is the reality of taking the INTENT to create a crisis management plan, and transforming it into an ACTUAL plan. Sitting down with teams or appropriate staff to talk through what could happen.

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From Crisis 1.0 to Crisis 2.0: The Need for Social Media Responsible Use Training
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The need for social media responsible use training is critical. Almost 50% of social media crises are attributed to irresponsible social media procedures: rogue employees, inappropriate online responses, failure to respond quickly, inappropriate content, community censorship, astroturfing, and lack of fact checking.

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E-Commerce Platform Payelp Globals Parent Company, DengiOnline, Appoints …
www.itbusinessnet.com

At Yandex, Vladimir oversaw numerous major commercial projects, worked with marketing analytics, as well as participating in the coordination of tariff policies and optimization of business practices. Vladimir made significant contributions to the …

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3 Ways to Identify Influencers for Your Blogger Outreach Campaign
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Identifying important influencers before you start going through the slow, patience-requiring process of blogger relationship building is going to save you a lot of time. The last thing you want is watching all of that time spent commenting and re-sharing and looking for reciprocal action is not to pay out – your time is important, […]

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Simple Ways To Tell Your Brand Story On Facebook
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Consider your target market. Who will be reading through these? For example, first time visitors to your Facebook page and/or someone who wants to find out more about your organization before they donate. Tell a good story.

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Retailers shifting digital spending towards mobile
www.cbronline.com

During the year, about 40% of retailers would reportedly hire for open positions in marketing analytics, with 72% investing in video integration on their sites, while another 62% would spend on personalisation. Forrester Research VP and principal …

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Shop.org study finds retailers investing on email, paid search
www.hometextilestoday.com

In addition, 40% of retailers surveyed plan to fill open positions in marketing analytics this year, "reflecting the need to wrestle down volumes of marketing data to create more effective interactions and an improved customer experience," Shop.org noted.

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