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Taste of Things to Come at the Social Shake-Up
feedproxy.google.com

According to Porter Gale, the value of personal brand, or “recognizing the power of connections” helped to bring about a partnership with (Virgin America and) Twitter. “We had wifi in the planes … it wasn’t just a customer service thing, it was also a way we were generating a lot of press… That word-of-mouth can […]

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What is social media's return on investment?
www.smartplanet.com

“CMOs will only earn a 'seat at the table' if they can demonstrate the effect of their marketing spend.” Not surprising then that spending on marketing analytics will increase, from 5.5 percent to 8.7 percent, over the next three years. Read more: The …

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Facebook Likes: How Important Are They to Your Business?
feedproxy.google.com

When Facebook first began opening its doors to businesses, creating features like Pages so that businesses could engage with users online, gaining Likes was one of the main goals. Now, however, as Facebook improves its advertising features, how important have likes become, or how unimportant?

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Why You Should Read "Lean In: Women, Work, and the Will to Lead"
feedproxy.google.com

"Lean In: Women, Work, and the Will to Lead" is the much-discussed book by Sheryl Sandberg, the COO of the social network Facebook. She steps beyond her role at Facebook to make a brave and educated contribution to the gender equality movement. This is what I think about it.

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IMS Health-Appature's New 'Journeys' Feature Allows Appature Nexus Life …
www.healthcareglobal.com

… software-as-a-service (SaaS) provider for life sciences marketers, today announced the launch of Journeys, an enhancement to the company's cloud-based, big data management, campaign management and marketing analytics Appature Nexus platform.

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Plan Now so Holiday 2013 Keeps on Giving in 2014
multichannelmerchant.com

If they are seasonal buyers, your business just moved to the top of the list. Debra Ellis is the founder of Wilson & Ellis Consulting, which specializes in improving customer acquisition and retention using marketing, analytics, service, and strategic …

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Post-Deal Management and Client Retention
business.time.com

Customer loyalty alone can account for 40 percent of your business revenue, according to marketing analytics company SumAll. Even better, earning that slice of revenue costs a lot less than winning new customers. You'll spend only 25 percent of your …

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Work Smarter, Not Harder, With Marketing Automation
www.marketingprofs.com

Marketers in businesses of all sizes have found success using marketing automation to automate and integrate online marketing efforts, cutting down on manual processes and freeing marketers up to try new approaches. By integrating email, search …

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