For organizations to keep up, they need to make sure their employees know how to consume knowledge effectively via the new channels available to them. This begins with training on the use of social media in business that will facilitate easy access to appropriate knowledge.
Based on the results of the study, Toubia and Stephen believe tweets by average Twitter users will slowly drop, but celebrities and users who have financial interests on the platform will continue to post for monetary gain. Toubia said Twitter will gradually turn into less of a communications channel and deliver more content, similar to […]
There may be instances where you want to encourage your audience to hit certain milestones of sociability (i.e. when this post reaches 1,000 shares, we’ll release the next installment of our video series). Consider using photo comments on your own posts to mark various milestones and encourage increased sociability.
The Obama campaign didn't budget for a iPhone app in 2007 because iPhones didn't exist then. But you had the 2008 Obama iPhone app. I had it, too. How can that be? The app was not built by the Obama campaign. It was built by a volunteer and donated to the campaign.
Purpose-built by some of the pioneers of online search engine technology, Jungle Torch consolidates diverse online marketing analytics into a powerful SEO and marketing dashboard. Using a best-in-class sentiment engine, Jungle Torch provides an …
Our social media use doesn't always need to be a tool for broadcasting our opinion or images. It doesn’t even need to be a conversation. It can just be an enjoyable thing to do for ourselves. That's why I'd encourage teenagers to keep on posting Instragrammed photos of the beach.
It is crucial for brands to understand the relation between customers’ real and virtual lives so that they can personalise their messages. Without this human touch, agencies and brands will be stuck spamming their customers with robotic posts and tweets that no one wants to engage with.
The company's Big Data-driven campaign management and marketing analytics platform boasts additional functionality and several under-the-hood improvements, indicated MarketWide founder Jeff Fowler in company remarks. However, it's the visual …