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Reporting Does Not Equal Analytics – Pivotal Contact
pivotalcontact.com

… make sure that it tells the full story – not just what happened but why it happened…and if you're really good, what might happen next. analyticscustomer analyticsdatamarketing analyticsmarketing metricsmarketing reports …

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Do you know what your customers think about you?
www.washingtonpost.com

Rajkumar Venkatesan is Bank of America Research Professor of Business Administration at the University of Virginia Darden School of Business. He co-teaches the Darden Executive Education program “Marketing Analytics: Effective Resource Allocation” …

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The 5 Best Social Media & Marketing Articles I’ve Read This Week
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I read masses and masses of articles every week, skim reading some and reading others in great detail. Instead of keeping this great content to myself, this week i’m going to share some of my favourite recent articles with you.

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Pinterest Launches "Promoted Pins"
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Pinterest announced that they are going to start experimenting with "promoted pins." Similar to promoted posts on Facebook, or sponsored Tweets on Twitter, Pinterest will be promting certain pins from a select group of businesses. Nothing was disclosed on which businesses they are piloting the program with, but Pinterest promises they will be tasteful, transparent […]

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Big data a big deal
www.abqjournal.com

At companies, they work in such areas as analytical database marketing, analytics management and business intelligence. Nearly 40 percent are foreign citizens, Burtch Works found in its study. Nine out of 10 quantitative professionals are recruited …

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Think You Are About to Win the Deal? Better Know These Answers
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Everything has gone well during the sales process and your contact person is taking your proposal to a committee for approval. You can feel the commission check in your wallet, can’t you? Before you spend those dollars, there are some questions to be ask your contact person.

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iOS vs Android
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When it comes to choosing a platform for your mobile apps, the line between Android and iOS blurs out rapidly. Some users say iOS works best for them, while some consider Android. Such debates make developers to excel equally in both the application platforms.

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Weekend Reads: Social Media Marketing with Big Data + Information Governance for the Future
www.cmswire.com

The weekend is here and it’s time to relax! So, whether you’re sipping your morning coffee or snuggling in your comfy bed what better way to kick off your Saturday then with some great insights you may have missed. This week, we looked at social media marketing and big data, discussed how to get from […]

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